Chapter 4 COM 201 Flashcards
Define Perception
Perception is the process of selecting, organizing, and interpreting information.
Define Selection
Selection is the process of collecting data.
Define Organization
Organization is the process of grouping or categorizing data.
Define Interpretation
Interpretation is the process of giving data or information meaning.
Define Schemata
Schemata is when you assign meaning to our experiences using mental structures. These structures are schemata.
Define Selective Attention
Selective attention is when you do NOT hear what you want, focusing on stimulus while filtering out other stimuli.
Define Self-Serving Bias
Self-serving bias is when you accept more responsibility for positive outcomes, and accept little responsibility for our outcomes.
Define the Recency Effect
The recency affect is when someone has perceptual tendencies to place more emphasis on the most recent impressions over earlier impressions.
Define the Primacy Effect
The primacy effect is when you have the perceptual tendency to place more importance on initial impressions rather than later ones.
How you Overcome Barriers to Perceiving Others
“Many barriers prevent us from completely perceiving others.” needs more work
Define Stereotyping
Stereotyping is when you judge people based on how they look and society.
Define Prejudice
Prejudice is when you have negative feelings toward a group, or an individual because (s)he belongs to the group.
Define Ethnocentrism
Ethnocentrism is when you have the tendency to see others and their behaviors through our own group filters, seeing our own group as superior, desirable or ideal.
Define Perception Checking
Perception checking is a statement you create to check your understanding of someones words or behavior.
