Chapter 2 COM 201

Question 1

Define Paradigm

Answer 1

Paradigm is the belief system that represents a particular world view.
Contains commonly accepted basic assumptions of thinking and methodology.

Question 2

Define Theory

Answer 2

Theories are statements that explain a particular phenomenon, supported by facts used to predict future observations behaviors.

Question 3

Define Hypothesis

Answer 3

A hypothesis is a supposition or proposed explanation made on the the basis of limited evidence as a starting point for further investigation.

Question 4

Define Methods

Answer 4

Methods are the way data is collected and analyzed. This data would be used to prove or disprove a hypothesis.

Question 5

Define Social Science Approach

Answer 5

The social science approach is the study of individuals behaviors. They observe behavior relating to everyday, real life situations. (Describe, predict and explain behavior). Uses Quantitative research methods.

Question 6

Define Interpretive Approach

Answer 6

The interpretive approach is the study of rhetoric (persuasion). They focus on individuals in specific situations from the perspective of the communicator. (uniqueness, creativity not predictability). (qualitative research methods).

Question 7

Define Quantitative Research Methods

Answer 7

Quantitative research methods are the process of converting date to numerical form.

Question 8

Define Qualitative Research Methods

Answer 8

Qualitative research methods are the process of organizing data using non-numerical data.

Question 9

Define Content Analysis

Answer 9

Content analysis is (rhetorical) and looks at the meaning of texts in their original setting as well as the accuracy of the text.

Question 10

Define Ethnography

Answer 10

Ethnography is when a researcher decide to actively engage with participants to study a culture different from the researchers.

Question 11

Define Cultural Communication

Answer 11

Cultural Communication is when people who identify with the same rules, rituals, customs and other identities communicate.

Question 12

Define The Critical Approach

Answer 12

The critical approach is used to understand human behavior ultimately to change society. Focuses on how societal forces influence and interact with individual forces. Examines oppression and cultural participation. (the numbers and data)

Question 13

Define Textual Analysis

Answer 13

Textual analysis is when you describe and interpret cultural products such as media or public speeches.