Chapter 4 Flashcards
1
Q
When does a claim lack credibility
A
When it conflicts with what we have observed or what we think we know, or with other credible claims
2
Q
Initial plausibility
A
A rough assessment of how credible a claim seems to us
3
Q
background infomration
A
the immense body of justified beliefs that consists of facts we learn from our own direct observations and facts we learn from others
4
Q
interested parties
A
a person who stands to gain from our belief in a claim is known as an interested party
5
Q
disinterested party
A
no stake in our belief one way or another
6
Q
Logos Ads
A
Emphasize information about a product
7
Q
Ethos ads
A
endorsed by people we admire or identify with or feel we can trust
8
Q
pathos ads
A
primarily intended to arouse emotions in us
