Chapter 4 Flashcards
Advertising-based model
a revenue model where content or functionality is offered to users for free and the company sells advertising to generate revenue
Business-to-business (B2B) procurement
an online model used by companies to move their supply chain ordering processes online
Click-and-mortar retailing
a partially online business model used by traditional brick-and-mortar retailers to sell online as a secondary channel
Cloud computing
a network of remote servers hosted on the internet that store, manage, and process data, rather than a local server or a personal computer
Complementary products
products often sold separately but that are used in combination, creating a demand for each other; such as video game consoles and video games
Content marketing
an online marketing technique that uses blogs, videos, infographics, and other content to attract and engage customers
Fee-based content
a revenue model where users are charged a fee for access to news, research, entertainment, or other types of content
Fee-based platform
a revenue model where companies offer users functionality or connectivity in exchange for a fee
Green IT
a term used to describe the practice of environmentally sustainable computing
Installed based
the number of users of a particular technology or the number of units of a product that are currently in use
Lead generation
an online marketing technique that often involves creating a landing page where the sole purpose is to incentivize customers to provide their email address or other contact information
Management information system (MIS)
a technology system that provides managers and employees with the information they need to perform their jobs as effectively as possible
Network effects
a phenomenon whereby a product gains more value as more people use it
Online-only retailing
a fully online business model where the company was conceived from the outset to sell online
Pay per click
a method of online advertising where advertisers only pay when a consumer clicks on an ad
Search engine optimization (SEO)
an approach used to improve search engine ranking by optimizing website structure, use of keywords, number of links from other sites, and a variety of other techniques
Social media marketing
an online marketing technique that involves interacting with customers on social networks such as Facebook, Twitter, Pinterest, and Google+
Web analytics
the collection and analysis of data related to a website or other online marketing activities
