Chapter 4 Flashcards
Conducting business activities electronically over computer networks
Electronic commerce
Business activities that are strong candidates for conversion to e-commerce: (3)
Paper based
Time-consuming
Inconvenient for customers
E-Commerce Challenges
Dealing with consumer privacy concerns
Overcoming consumers’ lack of trust
Overcoming global issues
Someone using your personally identifying information without your permission to commit fraud
Identify theft
Advantages of Electronic and Mobile Commerce
Reduce costs
Speed up the flow of goods and information
Increase accuracy
Improve customer service
Direct sale from business to consumer through electronic storefronts
Electronic retailing (e-tailing)
Single Web site that offers many products and services at one Internet location
Cybermall
Electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations
Electronic exchange
Owned and operated by a single company
Private exchanges
Owned and operated by industry groups
Public exchanges
Methods to increase security (4)
-Address Verification System
-Card Verification Number technique
-Visa’s Advanced Authorization process
-Federal Financial Institutions Examination Council’s “Authentication in an Internet Banking Environment” guidelines
Works of the mind that are distinct somehow and are owned or created by a single entity eg: copyright
Intellectual property
The use of any of several technologies to enforce policies for controlling access to digital media such as movies, music, and software
Digital rights management (DRM)
Sending bogus messages to pry personal information from customers by convincing them to go to a “spoof” Web site
Phishing
Can arise in a pay-per-click online advertising environment when additional clicks are generated beyond those that come from actual, legitimate users
Click fraud