Chapter 3 Notes Flashcards
Hybridization
the blending of media and communications technologies resulting in new modes of expression and cross-cultural consumption.
Where you spend your money (economic globalization) and time affects what?
Popular culture and mass markets (supply and demand)
What does popular culture affect?
Where you spend your money and time.
with an increase in communication technologies (i.e. social media, cell phones tiktok etc) local trends can turn into what kind of trend?
Global trends.
What is universalization of popular culture?
A large number of people experiencing the same culture.
With the emergence of media transnational corporations there are a small number of companies controlling massive amounts of media. What is this known as?
Media transnational corporations. They are media corporations that exist in more than one country.
In the 1990’s these media companies began to merge into a few larger companies, creating what?
A media consolidation or media convergence.
What problems arise from a handful of companies owning 90% of the media available?
They can shape your views, beliefs and consumer choices.
Examples of transnationals
coca cola, nestles, Kellogg’s, johnson and Johnson.
What are the advantages of Media Transnationals?
- they have the money and human resources to create new and interesting media
- Most people enjoy the products
- They can use their control to express voices of diverse cultures.
What are disadvantages of transnationals Media?
- Too much influence - n what we watch/view etc.
- Smaller media companies cannot compete financially.
- Many translations do not represent diverse cultures.
- It can be difficult for smaller, more niche, voices to compete.
- Transnationals can silence voices they don’t like.
Why does Canada only spend about 4.2% of all money spent in Canadian theatre on Canadian movies (The rest was 95.8% on foreign movies including the USA)?
A lot of Canadian theatre companies are owned by American Transnationals who only show their own content.
**Quebec has a stronger Francophone film industry so their is more French Canadian content than the rest of Canada (12.4%)
How can hybridization of of culture and identity be seen as beneficial?
It takes two unique individual things and creates a mixed form.
How can hybridization of culture and identity be harmful to the original culture?
Who is the public broadcasting company for Canada? What are they mandated to do?
CBC and Radio Canada. They are mandated to promote Canadian Culture. It aims to highlight Canadian news and content that are valued by Canadians. It prevents us from losing our Canadian identity.
