Chapter 3 Flashcards
Macro-environment
encompasses the broad environmental context in which a company is situated and is comprised of six principal components: political factors, economic conditions, sociocultural forces, technological factors, environmental factors, and legal/ regulatory conditions
PESTEL analysis:
can be used to assess the strategic relevance of the six principal components of the macro-environment political, economic, sociocultural, technological, environmental and legal forces
Political factors:
these factors include political policies and processes, including the extent to which a government intervenes in the economy.
Economic conditions
include the general economic climate and specific factors such as interest rates, exchange rates, the inflation rate, the unemployment rate, the rate of economic growth, trade deficits or surpluses, saving rates and per capita domestic product. Economic factors also include conditions in the market for stocks and bonds which can affect consumer confidence and discretionary income
Sociocultural forces
included the societal values, attitudes, cultural factors, and lifestyles that impact businesses, as well as demographic factors such as the population size, growth rate and age distribution. They vary by locale and change over time
Technological factors
include the pace of technological change and technical developments that have the potential for wide-ranging effects on society.
Environmental forces
these include ecological and environmental forces such as weather, climate, climate change and associated factors such as water shortage
Legal and regulatory factors
these factors include the regulations and law which companies must comply such as consumer laws, labor laws, antitrust laws, and occupational health and safety regulations.
Drive forces
are the major underlying causes of change in industry and competitive conditions
Strategic group mapping
is a technique for displaying the different market or competitive positions that rival firms occupy in the industry
Strategic group
is a cluster of industry rivals that have similar competitive approaches and market positions
Framework for Competitor Analysis:
points to four indicators of a rivals likely strategic movies. These rival’s current strategy, objectives, capabilities, and assumptions about itself and the industry. A strategic profile of a rival provides good clues to its behaviors proclivities can be constructed by characterizing the rival along these four dimensions
Current strategy
To succeed in predicting a competitor’s new moves, company strategies need to have a good understanding of each rival’s current strategy. Questions to consider include: How is the competitors positioned in the market? What is the basis for its competitive advantage? What kinds of investments infrastructure, technology, or other resources is it making?
Objectives
an organization’s performance targets- the results management want to achieve
Capabilities:
a rival’s strategic moves and countermoves are both enabled and constrained by the set of capabilities it has at hand. Thus rival’s capabilities and efforts to acquire new capabilities serve as a strong signal of future strategic actions.