Chapter 29- Cultivation Theory Vocab Flashcards
Institutional process analysis
Scholarship that goes behind the scenes of media organizations understand policies practices or agendas that may be
Message system analysis
Scholarship which involves the study of TV Consol usually as a research method
Dramatic violence
The threat of physical force as a part of plot
Cultivation analysis
Study of how TVs content may affect viewers those who spent a lot of time on it
Accessibility principal
Making decisions judgments about the world relying on the closest and smallest bit of info that come quickest— (how to talk to ppl— full house /key and peels)
Mainstreaming
Exposure over and over again constant example pop music
Resonance
When what is happening on TV is relevant to a persons real life, like reality shows
Heavy viewers
People who watch more than/lease four hours a day
Cultivation differential
Difference in the percentage giving the TV answer within groups that have light and heavy TV viewers
Meta-analysis
Statistical procedure that blends two variables (relationship)
Mean world syndrome
The cynical mindset of miss trust of others subscribed to buy heavy TV viewers (rapture end times)
