Chapter 25 vocab:Media Ecology Flashcards
1
Q
Symbolic environment
A
The socially constructed world of meanings
2
Q
Media
A
Catch-all term for all human invented technology
3
Q
Technology
A
McLuhan: human inventions that enhance communication
4
Q
Tribal age
A
Acoustic era= time of community; ear it dominant sensory organ(hearing)
5
Q
Print age
A
A visual era; mass produced books usher in industrial revolution and nationalism—people are isolated
6
Q
Electronic age
A
An era of instant communication; return to global village—iMessage
7
Q
Global village
A
A worldwide electronic community where everyone knows each other business!
8
Q
Digital age
A
A possible 5th era of special electronic tribes, heated over diff. beliefs and values(predicted by theorists)
9
Q
Faustian Bargain
A
Deal with the devil!
10
Q
Literary age
A
Visual era, eye is the dominant sensory organ
