Chapter 22- Intro Into Public Rhetoric Vocab

Question 1

Rhetoric

Answer 1

Discovering all possible means of persuasion

Question 2

Inartistic proofs

Answer 2

External evidence that the speaker doesn’t create

Question 3

Artistic proofs

Answer 3

Internal proofs that contain logical, ethical, emotional appeals (construction)

Question 4

Logos

Answer 4

Logical proof

Question 5

Ethymeme

Answer 5

Incomplete version of syllogism; a premise or obvious conclusion is left unstated- A)God rewards non-violence B) we Perdue dreams non-violently C) God will grant us our dreams

Question 6

Pathos

Answer 6

Emotional appeal

Question 7

Canons of rhetoric

Answer 7

Division in the art of persuasion; invention, arrangement, style, delivery, and memory

Question 8

Invention

Answer 8

A speakers “hunt” for and argument to use in their speech

Question 9

Golden mean

Answer 9

Being moderate

Question 10

Ethos

Answer 10

Perceived credibility

Question 11

Arrangement

Answer 11

Should be simple; 2 parts to speech Intro(attn&credibility and purpose) conclusion(recall ideas, leave them feeling good about you & ideas)

Question 12

Style

Answer 12

Use of metaphors, make it easy for audience to learn!

Question 13

Delivery

Answer 13

Not planned or staged; BE NATURAL!!

Question 14

Memory

Answer 14

Rehearsal; information ready in mind!