Chapter 2 - A Day In The Life of A Pharmaceutical Rep Flashcards
How many clinics, offices, or hospitals will a typical pharmaceutical rep present their product to per day?
8-12.
How long do you have to communicate your marketing presentation and gain the physician’s commitment to prescribe your drug?
Only a few minutes.
Third party payers include the insurance company, the employer, managed care organization, or ________________.
The U.S. government (Medicare and Medicaid).
Who is the primary target of the entry-level pharmaceutical rep?
The physician.
Typically, a physician starts to prescribe a drug after one sales call. True or false?
False.
Why are drug samples valuable to physicians and their patients?
Physicians can evaluate the product’s results without their patients incurring additional costs. They will also use samples for patients who cannot afford the costs of prescription drugs.
