Chapter 1 - So You Want A Career in Pharmaceutical Sales Flashcards

1
Q

Pharmaceuticals are arguably the most socially important healthcare products. True or False?

A

True.

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2
Q

What have pharmaceuticals been used extensively to promote since the late 20th century?

A

“Wellness” disease prevention (e.g. vaccines) and as early interventions for people at high risk for certain conditions.

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3
Q

What two things have become more prominent goals for patients, healthcare providers, and the pharmaceutical companies in recent years?

A

Quality of life and lifestyle enhancement.

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4
Q

Pharmaceutical development is a high-risk undertaking, in which many promising leads prove disappointing. True or False?

A

True.

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5
Q

Blockbuster level drugs typically produce how much in annual sales?

A

Over $1 billion.

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6
Q

How much does the global pharmaceutical industry generate in annual revenue and how many people do they employ?

A

$950 billion and 1.7 million people.

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7
Q

Which three countries produce the largest portion of the world’s pharmaceutical revenue?

A

The U.S., Western Europe, and Japan.

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8
Q

Which two factors have contributed significantly to recent growth in the pharmaceutical industry?

A

Population growth and increased life expectancies.

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9
Q

How much longer can a person expect to live today compared to the late 1800s?

A

Over 30 years longer.

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10
Q

Senior citizens consume ____ _____ times as many medications as people under the age of 65.

A

over 3

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11
Q

Pharmaceutical companies joining genomic companies to establish genomic research facilities will prove profitable in the near term. True or false?

A

False.

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12
Q

Pharmacy Benefit Managers (PBMs) act as intermediaries between which two entities?

A

Pharmaceutical companies and large drug purchasers.

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13
Q

Driving economies of scale, PBMs can sell drugs by mail at lower prices than retail pharmacies. True or false?

A

True.

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14
Q

The high cost of medicines is the cause of increasing healthcare costs. True or false?

A

False.

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15
Q

What percentage of the total healthcare costs in the U.S. are related to expenditures for prescription and non-prescription pharmaceuticals?

A

8%.

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16
Q

Which federal organization regulates the introduction of new drugs and enforces the United States drug laws?

A

The Food and Drug Administration (FDA).

17
Q

The FDA approval time is shorter than in past years and the number of approved drugs is rising. The average review time for a new drug is _____ months, down from almost ________ years in 1996.

A

18 and 3.

18
Q

Restrictions regarding limitations on Sales Reps concerning “off label” or unapproved uses of their products have been increased. True or false?

A

False.

19
Q

What two main categories does the marketing of prescription drugs fall into?

A

Professional physician promotions and direct-to-consumer (DTC) advertising.

20
Q

How many geographic regions do most sales organizations divide the country into?

A

5 to 10.

21
Q

Each district within region typically includes how many territories?

A

8-12.

22
Q

The heart of the pharmaceutical sales team is the Regional Manager (RM). True or false?

A

False.

23
Q

Which individual is the main point of contact for the sales representatives?

A

The District Manager (DM).

24
Q

Give an example of the regionalization of healthcare delivery systems.

A

Prescription reimbursement is different in California than it is in Florida.

25
Q

What is the main role of the National Account Manager (NAM)?

A

To negotiate product purchasing contracts with major MCOs and giant pharmacy benefit managers (PBMs).

26
Q

What is the most effective method of grabbing market share?

A

Comparative selling.

27
Q

What must a sales rep know to be effective at comparative selling?

A

Patient demographics of the practice.