Chapter 17 - Selling To Specific Healthcare Customers Flashcards
Most hospitals forbid pharmaceutical reps from dispensing drug samples in the hospital. True or false?
True.
Which committee in the hospital is responsible for the success within the institution?
The Pharmacy and Therapeutics Committee (P&T Committee).
What three main issues are community health centers faced with?
Low reimbursement, restrictive formularies, and patient education.
Family physicians effectively diagnose and treat what percentage of the patients they see?
95%.
Why is it difficult to call on resident physicians?
Access is tight. Most hospitals do not allow you to call on a resident unless a supervising physician is present.
What are the stages of adoption?
(Product Adoption Continuum) - Awareness, evaluation, trial, and adoption.
What does a psychiatrist do?
Diagnose patients with mental illnesses and provide appropriate treatments. They are uniquely qualified to evaluate both the mental and physical aspects of psychological disturbances.
How does a psychologist differ from a psychiatrist?
They tend to deal more with emotional than physical issues.
Psychologists are licensed to prescribe drugs on a nationwide basis. True or false?
False. Only psychiatrists are.
What are the most common tests that may be ordered with a diagnostic evaluation?
CT scan, MRI, and PET scan.
Somatic treatments
Might include drug therapy, electroconvulsive therapy (ECT), and/or repetitive transcranial magnetic stimulation (rTMS).
Mood stabilizers
Used in the treatment of manic-depressive illness or schizoaffective disorder.
When is the best time to see a psychiatrist?
During the final 10 minutes of each hour. Many psychiatry patient appointments are 45 minutes in length.
What items are psychiatrists mostly interested in discussing?
Efficacy comparisons, drug interactions, side effects, and titration/dosing schedules.
What has increased the need for competent nursing care all over the U.S.?
The demands of the aging Baby Boomers.