Chapter 17 - Selling To Specific Healthcare Customers Flashcards

1
Q

Most hospitals forbid pharmaceutical reps from dispensing drug samples in the hospital. True or false?

A

True.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Which committee in the hospital is responsible for the success within the institution?

A

The Pharmacy and Therapeutics Committee (P&T Committee).

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What three main issues are community health centers faced with?

A

Low reimbursement, restrictive formularies, and patient education.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Family physicians effectively diagnose and treat what percentage of the patients they see?

A

95%.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Why is it difficult to call on resident physicians?

A

Access is tight. Most hospitals do not allow you to call on a resident unless a supervising physician is present.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the stages of adoption?

A

(Product Adoption Continuum) - Awareness, evaluation, trial, and adoption.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What does a psychiatrist do?

A

Diagnose patients with mental illnesses and provide appropriate treatments. They are uniquely qualified to evaluate both the mental and physical aspects of psychological disturbances.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

How does a psychologist differ from a psychiatrist?

A

They tend to deal more with emotional than physical issues.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Psychologists are licensed to prescribe drugs on a nationwide basis. True or false?

A

False. Only psychiatrists are.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the most common tests that may be ordered with a diagnostic evaluation?

A

CT scan, MRI, and PET scan.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Somatic treatments

A

Might include drug therapy, electroconvulsive therapy (ECT), and/or repetitive transcranial magnetic stimulation (rTMS).

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Mood stabilizers

A

Used in the treatment of manic-depressive illness or schizoaffective disorder.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

When is the best time to see a psychiatrist?

A

During the final 10 minutes of each hour. Many psychiatry patient appointments are 45 minutes in length.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What items are psychiatrists mostly interested in discussing?

A

Efficacy comparisons, drug interactions, side effects, and titration/dosing schedules.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What has increased the need for competent nursing care all over the U.S.?

A

The demands of the aging Baby Boomers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What level of schooling does an NP require?

A

Master’s degree.