Chapter 18 - Advertising

Question 1

What is advertising?

Answer 1

Advertising is any message designed to inform, persuade or influence consumers.

Question 2

Name 5 methods of advertising.

Answer 2

1. TV and Radio
2. Newspapers
3. Billboards
4. Receipts
5. Sponsorship

Question 3

What are the functions of advertising?

Answer 3

1. To introduce a new product to the market
2. To provide info on a product
3. To promote brand names
4. To increase sales of a products

Question 4

What makes an advertisement effective?

Answer 4

It should;

• capture their attention
• interest them so they will stop and read it
• create desire for the product
• persuade the consumer to buy it

Question 5

What are the advantages of advertising?

Answer 5

1. Increases sales
2. Provided employment for people
3. Provides info on products, events, services
4. Keeps down costs of newspapers, magazines, TV

Question 6

What are the disadvantages to advertising?

Answer 6

1. Encourages materialism
2. Makes exaggerated claims
3. Encourages people to desire & buy things they can’t afford
4. Posters and billboards spoil the landscape

Question 7

Name and explain a law that protects consumers from misleading claims.

Answer 7

EU Misleading Advertising Regulation: Protects the public against the effects of misleading advertising.

Question 8

Name and explain a company that protects consumers from misleading advertising.

Answer 8

Advertising Standards Authority of Ireland: Encourages advertisers to follow a code of standards hat state all advertisements are legal, decent, honest and truthful.

Question 9

What is marketing?

Answer 9

Marketing is the process by which companies create customer interest in their product. Used to identify the customer, satisfy the customer and keep the customer.