chapter 17 Flashcards
attribution
perceiving and causing behaviour. judgements about the causes of our own and other peoples
personal attribution
infer that people’s characteristics cause their behaviour
situational attributions
infer that aspects of the situation cause a behaviour
self serving bias:
: the tendency to make personal attributions for success and situational attributions for failures
theory of planned behaviour
: intention to engage in a behaviour is strongest when we have a positive attitude toward that behaviour when subjective norms support our attitudes and when believe that the behaviour is under control
cognitive dissonance
people strive for consistency in their cognitions
- when two more more cognitions contradict one another cognitive dissonance occurs and one becomes motivated to reduce this dissonance
- self perception: we make inferences about our own attitudes in much the same way by observing how we behave
3 factors influncing persuasion
1- the communicator: how believable we perceive the communicator to be
2- the message: needs to be a persuasive message (refuting the other side is proven to be most effective)
3- the audience: the argument needs to be adapted to the audience
social norms
are shared expectations about how people should think, feel and behave
social role
consists of a set of norms that characterise how people in a given social position ought to behave
sheriff
found that even randomly created groups created norms. Optical illusion effect (dot experiment)
why do people conform
informational social influence
normative social influence
informational social influence
following the opinions or behaviour of other people because we believe that they have accurate knowledge on what they are doing is right
normative social influence
conforming to obtain the rewards that come from being accepted by other people while at the same time avoiding their rejection
Aschs experiment
lines experiment
Factors that affect conformity:
- group size
- presence of dissenter (someone that disagrees)