Chapter 14 The Campaign Process

Question 1

Phase of a political campaign aimed at winning a primary election

Answer 1

nomination campaign

Question 2

Phase of a political campaign aimed at winning election to office

Answer 2

general election campaign

Question 3

The individual who travels with the candidate and coordinates the campaign

Answer 3

campaign manager

Question 4

The individual who coordinates the financial business of the campaign

Answer 4

finance chair

Question 5

The person who develops the overall media strategy for the candidate

Answer 5

communication director

Question 6

The individual charged with interacting and communication with journalists on a daily basis

Answer 6

press secretary

Question 7

A private-sector professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected

Answer 7

campaign consultant

Question 8

A campaign consultant who conducts public opinion surveys

Answer 8

pollster

Question 9

The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone

Answer 9

voter canvass

Question 10

A push at the end of a political campaign to encourage supporters to got to the polls

Answer 10

get-out-the-vote

GOTV

Question 11

Campaign contributions that are regulated and limited by the Federal Election Commission.

Answer 11

hard money

Question 12

Campaign contributions that are not regulated or limited by the Federal Election Commission

Answer 12

soft money

Question 13

Officially registered fund-raising organization that represents interest groups in the political process

Answer 13

political action committee (PAC)

Question 14

Donations from general tax revenues to the campaigns of qualifying presidential candidates

Answer 14

public funds

Question 15

Donations to presidential campaigns whereby every dollar raised from individuals in amounts less than $251 is matched by the federal treasury

Answer 15

matching funds

Question 16

Tax-exempt organization created to raise money for political activities such as voter mobilization and issue advocacy; not subject to FEC disclosure rules.

Answer 16

527 political committee

Question 17

Nonprofit, tax-exempt interest groups that can engage in varying levels of political activity; not subject to FEC disclosure rules

Answer 17

501(c) group

Question 18

Advertising on behalf of a candidate that stresses the candidates qualifications, family, and issue positions, with no direct reference to the opponent

Answer 18

positive ad

Question 19

Advertising on behalf of a candidate that attacks the opponent’s character or platform

Answer 19

negative ad

Question 20

Ad that compares the records and proposals of the candidates, with a bias toward the candidate sponsoring the ad

Answer 20

contrast ad

Question 21

Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched

Answer 21

inoculation ad