Chapter 14 The Campaign Process Flashcards
Phase of a political campaign aimed at winning a primary election
nomination campaign
Phase of a political campaign aimed at winning election to office
general election campaign
The individual who travels with the candidate and coordinates the campaign
campaign manager
The individual who coordinates the financial business of the campaign
finance chair
The person who develops the overall media strategy for the candidate
communication director
The individual charged with interacting and communication with journalists on a daily basis
press secretary
A private-sector professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected
campaign consultant
A campaign consultant who conducts public opinion surveys
pollster
The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone
voter canvass
A push at the end of a political campaign to encourage supporters to got to the polls
get-out-the-vote
GOTV
Campaign contributions that are regulated and limited by the Federal Election Commission.
hard money
Campaign contributions that are not regulated or limited by the Federal Election Commission
soft money
Officially registered fund-raising organization that represents interest groups in the political process
political action committee (PAC)
Donations from general tax revenues to the campaigns of qualifying presidential candidates
public funds
Donations to presidential campaigns whereby every dollar raised from individuals in amounts less than $251 is matched by the federal treasury
matching funds
Tax-exempt organization created to raise money for political activities such as voter mobilization and issue advocacy; not subject to FEC disclosure rules.
527 political committee
Nonprofit, tax-exempt interest groups that can engage in varying levels of political activity; not subject to FEC disclosure rules
501(c) group
Advertising on behalf of a candidate that stresses the candidates qualifications, family, and issue positions, with no direct reference to the opponent
positive ad
Advertising on behalf of a candidate that attacks the opponent’s character or platform
negative ad
Ad that compares the records and proposals of the candidates, with a bias toward the candidate sponsoring the ad
contrast ad
Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched
inoculation ad