Chapter 11 Public Opinion and Political Socialization Flashcards
Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population
Public opinion polls
What the public thinks about a particular issue or set of issues at any point in time
Public opinion
Unscientific survey used to gauge public opinion on a variety of issues and policies
Straw poll
A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion
Sample
Polls conducted as voters leave selected polling places on Election Day.
Exit polls
Continuous surveys that enable a campaign or news organization to chart a candidate’s daily rise or fall in support.
Tracking polls
Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate
Push polls
A method of poll selection that gives each person in a group the same chance of being selected
Random sampling
A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population.
Stratified sampling
A measure of accuracy of a public opinion poll
Margin of error
The process through which individuals acquire their political beliefs and values.
Political socialization