chapter 14 Flashcards
exporting
selling abroad, either direcly or indirectly by retaining foreign agents and distributors
licensing
organisation grants a foreign firm the right to use intellectual properties such as patents, copy rights, manufacturing processes or trade names for a specific period of time
franchising
parent company grants another firm the right to do business in a prescribed manner
multinational corporation
firm that is based in one country and produces goods or provides services on one or more foreign countries
global corporation
organisation that has corporate units in a number of countries that are integrated to operate as one organisation world wide
transnational corporation
organisation that moves work to places with the talent to handle the job and the time to do it at the right cost
global staffing
expatriates, host country nationals, third country nationals
expatriate
employee who is not a citizen of the country in which a firms operations are located, but is a citizen of the country in which the organisations headquarters are located
host country national
employee who is a citizen of the country where the subsidiary is located
third country national
citizen of one country, working in a secong country and employed by an organisation headquartered in another country
approaches to global staffing
ethnocentric, polycentric, regiocentric, geocentric staffing
ethnocentric staffing
companies primarily hire expatriates to staff higher level foreign positions
polycentric staffing
host country nationals re used throughout the organisation from top to bottom
regiocentric staffing
reginal groups of subsidiaries reflecting the organisations strategy and structure work as a unit
geographic staffing
staffing approach that uses worldwide integrated business strategy