Blue ocean leadership Flashcards
1
Q
what is blue ocean leadership?
A
- model for creating new market space by converting non customers into customers and applying its concepts and analytic frameworks to help leaders release the blue ocean of unexploited talent and energy into their organisations- at low cost and rapidly
- involves a fou step process that allows leaders to gain a clear understanding of just what changes it wold take to bring out the best in their people while preserving their most precious resource: time
