Chapter 13 Flashcards
Retailing
The set of business activities that add value to products/services sold to consumers for their personal of family use
Omnichannel Strategy
Selling in more than 1 channel (ex: store, catalogue, kiosk, Internet)
Conventional Supermarket
Offers groceries, meat and produce with limited sales of nonfood items such as health/beauty aids and general merchandise, in a self-service format
Ex: Sobeys
Big-box Food Retailer
Comes in three types: super centres, hypermarkets, and warehouse clubs. Larger than conventional supermarkets, they carry both food and nonfood items
Convenience Store
Provides a limited number of items at convenient locations in small stores with speedy checkout
Discount Store
Offers a broad variety of merchandise, limited service, and low prices
Specialty Stores
Concentrate on a limited number of complementary merchandise categories in a relatively small store
Category Specialist
Offers a narrow variety but a deep assortment of merchandise
Category Killer
Offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing
Drugstore
A specialty store that concentrates on heath and personal grooming merchandise, through pharmaceuticals may represent more than 60% of sales
Off-price Retailer
A type of retailer that offers an inconsistent assortment of merchandise at relatively low prices
Extreme-value retailer
A general merchandise discount store found in lower-income urban or rural areas
Services Retailers
Firms that primarily sell services rather than merchandise
Retail Mix
Product, pricing, promotion, place, personnel, and presentation strategies to reach and serve consumers
Cooperative (co-op) Advertising
An agreement between a manufacturer and retailer in which the manufacturer agrees to defragging some advertising costs
