Chapter 13 Flashcards
Nomination campaign
Phase of a political campaign aimed at winning a primary election
General election campaign
Phase of a political campaign aimed at winning election to office
Campaign manager
The individual who travels with the candidate and coordinates the campaign
Finance chair
The individual who coordinates the financial business of the campaign
Communications director
The person who develops the overall media strategy for the candidate.
Press secretary
The individual charged with interacting and communicating with journalists on a daily basis.
Campaign consultant
A private sector professional who sells to a candidate the technologies, services,
Pollster
A campaign consultant who conducts public opinion surveys
Voter canvas
The process by which a campaign reaches individual voters, either by a door to door solicitation or by telephone.
Get out the vote (GOTV)
A push at the end of a political campaign to encourage supporters to go out to the polls
Political action committees
Officially recognized fund-raising organization that represent interest groups and are allowed by federal law to make contributions directly to candidates campaign.
527 Political committee
Organizations created with the primary purpose of influencing electoral outcomes; the term is typically applied only to freestanding interest groups that do not explicitly advocate for the election of a candidate
501c group
Interest groups whose primary purpose is not electoral politics.
Super Pacs
Political groups whose primary purpose is not electoral politics.
Independent expenditures
Spending for campaign activity that is not coordinated with a candidates campaign.
Public funds.
Donations from general tax revenues to the campaigns of qualifying presidential candidates.
Matching funds
Donations to presidential campaigns whereby every dollar raised from individuals in amounts less then 251 is matched by the federal treasury.
Positive ad
Advertising on behalf of a candidate that stresses the candidate’s qualifications, family, and issue politics, with no direct reference to the opponent.
Negative ad
Advertising on behalf of a candidate that attacks on the opponent’s character or platform.
Contrast ad
Ad that compares the records and proposals of the candidates, wth a bias toward the candidate sponsoring the ad.
Inoculation ad
Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched.
