Chapter 13

Question 1

Nomination campaign

Answer 1

Phase of a political campaign aimed at winning a primary election

Question 2

General election campaign

Answer 2

Phase of a political campaign aimed at winning election to office

Question 3

Campaign manager

Answer 3

The individual who travels with the candidate and coordinates the campaign

Question 4

Finance chair

Answer 4

The individual who coordinates the financial business of the campaign

Question 5

Communications director

Answer 5

The person who develops the overall media strategy for the candidate.

Question 6

Press secretary

Answer 6

The individual charged with interacting and communicating with journalists on a daily basis.

Question 7

Campaign consultant

Answer 7

A private sector professional who sells to a candidate the technologies, services,

Question 8

Pollster

Answer 8

A campaign consultant who conducts public opinion surveys

Question 9

Voter canvas

Answer 9

The process by which a campaign reaches individual voters, either by a door to door solicitation or by telephone.

Question 10

Get out the vote (GOTV)

Answer 10

A push at the end of a political campaign to encourage supporters to go out to the polls

Question 11

Political action committees

Answer 11

Officially recognized fund-raising organization that represent interest groups and are allowed by federal law to make contributions directly to candidates campaign.

Question 12

527 Political committee

Answer 12

Organizations created with the primary purpose of influencing electoral outcomes; the term is typically applied only to freestanding interest groups that do not explicitly advocate for the election of a candidate

Question 13

501c group

Answer 13

Interest groups whose primary purpose is not electoral politics.

Question 14

Super Pacs

Answer 14

Political groups whose primary purpose is not electoral politics.

Question 15

Independent expenditures

Answer 15

Spending for campaign activity that is not coordinated with a candidates campaign.

Question 16

Public funds.

Answer 16

Donations from general tax revenues to the campaigns of qualifying presidential candidates.

Question 17

Matching funds

Answer 17

Donations to presidential campaigns whereby every dollar raised from individuals in amounts less then 251 is matched by the federal treasury.

Question 18

Positive ad

Answer 18

Advertising on behalf of a candidate that stresses the candidate’s qualifications, family, and issue politics, with no direct reference to the opponent.

Question 19

Negative ad

Answer 19

Advertising on behalf of a candidate that attacks on the opponent’s character or platform.

Question 20

Contrast ad

Answer 20

Ad that compares the records and proposals of the candidates, wth a bias toward the candidate sponsoring the ad.

Question 21

Inoculation ad

Answer 21

Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched.