Chapter 11: Decision Making Flashcards
Decision Making
The process of developing
a commitment to some
course of action.
3 things about decision-making definition…
1) decision
making involves making a choice among several action alternatives
2) decision making is a process that involves more than simply the final choice
among alternatives
3) “commitment” refers to the dedication of resources such as
time, money, or personnel
Problem
A perceived gap
between an existing state
and a desired state
Well-structured problem
A problem for
which the existing state is
clear, the desired state is
clear, and how to get from
one state to the other is
fairly obvious.
What is a program?
A standardized
way of solving a problem.
ill structured problems
A
problem for which the
existing and desired states
are unclear and the method
of getting to the desired
state is unknown.
ill problems are often unique. That is, they are…
unusual and have not been
encountered before. In addition, they tend to be complex and involve a high degree of
uncertainty.
Perfect rationality
A
decision strategy that
is completely informed,
perfectly logical, and
oriented toward
economic gain.
Traits of a perfect rationality person…
- Can gather information about problems and solutions without cost and is thus
completely informed. - Is perfectly logical: If solution A is preferred over solution B, and B is preferred over
C, then A is necessarily preferable to C. - Has only one criterion for decision making: economic gain
Bounded rationality
A
decision strategy that relies
on limited information and
that reflects time constraints
and political considerations
Framing and cognitive biases both illustrate…
the operation of bounded rationality, as
does the impact of emotions and mood on decisions
Framing
Aspects of the
presentation of information
about a problem that are
assumed by decision makers.
Cognitive Biases
Tendencies
to acquire and process
information in an error-prone
way.
Bounded rationality can lead to the following difficulties in problem identification…
- Perceptual defence
- Problem defined in terms of functional specialty
- Problem defined in terms of solution
- Problems diagnosed in terms of symptoms
Once a problem is identified, a…
search for information is instigated
Problem in information search
1) Too little information
2) Too much information
Too little information - Availability bias
The
tendency to favour
information that can be
accessed quickly and easily
Too little information - Confirmation bias
The
tendency to seek out
information that conforms
to one’s own definition of or
solution to a problem.
Too little information - Not-invented-here-bias
The tendency to
ignore or harbour negative
attitudes toward ideas
from outside one’s own
organization or project
team.
Too much information - Information overload
The
reception of more information
than is necessary to make
effective decisions.
Too much information can lead to…
errors, omissions, delays, and cutting
corners. In addition, decision makers facing overload often attempt to use all the information at
hand, then get confused and permit low-quality information or irrelevant
information to influence
their decisions.
Despite the setbacks, decision makers seem to think that more information is better, why?
1) even if decisions do not improve with additional information, confidence in the decisions
will increase
2) decision makers may fear being “kept in the dark” and associate the
possession of information with power.
Research reveals that people have a cognitive bias to value advice for which…
they have paid over free advice of equal quality.
Maximization
The choice of the decision alternative with the greatest expected value.