Chapter 11

Question 1

In contrast to a tangible price of money for marketing, the intangible price in social marketing is/are…

Answer 1

• Time
• Effort
• Discomfort

Question 2

Ways to segment a population…

Answer 2

• Geographics
• Demographics
• Behavioural

Question 3

Name an example of a core product?

Answer 3

Peace of mind

Question 4

For the purposes of program planning, the people who make up the market are…

Answer 4

• PP

- Target Audience

Question 5

Which routes of promotion would include health care workers talking to patients about controlling high BP with medicines?

Answer 5

Personal selling

Question 6

A consumer-based health education program is designed around the PP’s want, needs, desires and preferences. (T/F)

Answer 6

True

Question 7

Segmenting a population by things such as social class, lifestyle, and attitudes is known as behavioural segmentation. (T/F)

Answer 7

False

Question 8

Marketing is the planned attempt to influence the characteristics of voluntary exchange transactions. (T/F)

Answer 8

True

Question 9

To successfully facilitate a product exchange, planners must have an understanding of the consumers. (T/F)

Answer 9

True

Question 10

Price is the same thing as barriers. (T/F)

Answer 10

False

Question 11

List the 4 P’s of Marketing

Answer 11

1. Price
2. Product
3. Promotion
4. Place