Chapter 10: Understanding and Planning Reports and Proposals Flashcards
A report that offers data, facts, feedback, and other types of information, without analysis or recommendations, is referred to as a(n) _____________ .
information report
A report that offers both information and analysis and can also include recommendations is referred to as a(n) ___________________.
analytical report
A(n) _______________________ is used to present persuasive recommendations to both internal and external audiences, and often involves investments or purchases.
proposal
A customized graphical presentation of key performance parameters is referred to as a(n) ___________________.
executive dashboard
When your audience is likely to be receptive or at least open-minded, use the __________ approach.
direct
The ________ approach is the better choice if the audience is unsure about your credibility or is not ready to accept your main idea without first seeing some reasoning or evidence, since it allows you to prove your points and gradually overcome audience reservations.
indirect
What is the most important step of any research process?
Planning the research
A(n) ________ management system is a computer-based system that maximizes the return on the time and money invested in business research.
knowledge
________ research is research that has previously been conducted for another purpose.
secondary
Surveys and interviews are examples of ________ research.
primary
Alexis is conducting research and she is determining if the source of the information has an editorial board, conducts peer reviews, or follows fact-checking procedures. Which question regarding research material is she trying to answer?
Does the source have a reputation for honesty and reliability?
What is the most familiar search tool?
General-purpose search engines
What offers access to newspapers, magazines, journals, digital copies of books, and other resources that are often not available with standard search engines?
Online databases
Pinterest is an example of a(n) _______________.
media curation site
Start with a review of any available _______________ research, even if you intend to eventually conduct primary research.
secondary
A search that uses operators like AND (the search must include two terms linked by AND), OR (it can include either or both words), or NOT (the search ignores items with whatever word comes after NOT), is known as a _______________ search.
Boolean
A search that allows you to ask questions in everyday English is referred to as a(n) ___________ search.
natural language
It might be necessary for you to conduct ________ research if secondary research can’t provide the information and insights you need.
primary
What is commonly used to conduct primary research?
An interview
A survey is considered to be ________ if it would produce identical results if repeated under similar conditions.
reliable
A survey is considered to be ___________ if it measures what it is supposed to measure.
valid
____________ questions elicit a specific answer, such as yes or no.
Closed
Eumi is preparing a document to summarize a proposed business venture and describe the company’s goals and plans for each major functional area. Eumi is preparing a(n) ___________________.
business plan
A __________________ report studies the financial implications of a potential decision, such as acquiring another company.
due diligence
