Chapter 10: Creativity

Question 1

unusual uses task

Answer 1

• finding unusual uses for common everyday objects
• Ps are given list of common objects & asked to provide a set number of unusual uses for the object

Question 2

remote associate test (RAT)

Answer 2

• Ps are asked to find a word between 2 given words

Question 3

Torrance tests

Answer 3

• based on Guildford’s work
  1. asking questions = write out question based on drawing of a scene
  2. product improvement = list ways to change a toy monkey so children will have more fun playing w it
  3. unusual uses = list interesting & unusual uses of cardboard box
  4. circles = expand empty circles into different drawings

Question 4

what is a creative act/product

Answer 4

• an original work or idea that is both novel & valuable

Question 5

3 aspects of creativity

Answer 5

1. sensitivity
2. synergy
3. serendipity

Question 6

sensitivity

Answer 6

• cognitive flexibility
• notice relevant info especially if it is not obvious
• creative ppl may notice more b/c of broad attentional deployment

Question 7

synergy

Answer 7

• taking 2 ideas & bringing them together

Question 8

serendipity

Answer 8

• awareness that you may have accidental discovery
• happy accidents only matter when someone notices them & realizes what has happened

Question 9

novelty

Answer 9

• new ideas or things

Question 10

quality

Answer 10

• ideas that are useful & high quality
• rated by experts, peers & marketplace

Question 11

regularity

Answer 11

• produced often

Question 12

creative paradigms

Answer 12

• example used as a pattern or a way of thinking about problems