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AIS 6 > Chapter 10 > Flashcards

Chapter 10 Flashcards

1
Q

commerce technologies are interactive,
meaning they allow for two-way communication between merchant and
consumer.

A

Interactivity

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2
Q

free social networking application that allows you to share your
status and track the location of friends via smartphones such as the iPhone,
BlackBerry, and over 100 other mobile devices

A

Loopt

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3
Q

are established as peer-to-peer betting markets where
participants make bets on specific outcomes of, say, quarterly sales of a new
product, designs for new products, or political elections.

A

Prediction markets

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4
Q

r is similar to the typical bricks-and-mortar storefront, except
that customers only need to connect to the Internet to check their inventory
and place an order

online retail store

A

E-tailers

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5
Q

One strikingly unusual feature of e-commerce technologies is that the technical
standards of the Internet and, therefore, the technical standards for conducting
e-commerce are universal standards

A

Universal Standards

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6
Q

distribute information content, such as digital video, music, photos, text, and
artwork, over the Web

A

Content provider

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7
Q

User content generation and social networking

A

Social Technology

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8
Q

companies derive revenue by selling goods,
information, or services to customers.

A

Sales revenue model

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9
Q

are independently owned third-party Net marketplaces that
connect thousands of suppliers and buyers for spot purchasing.

A

Exchange

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10
Q

—the effort required to find suitable products.

A

Search costs

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11
Q

selling the same
goods, or nearly the same goods, to different targeted groups at different prices.

A

Price discrimination

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12
Q

E-commerce technology permits commercial transactions to cross cultural and
national boundaries far more conveniently and cost effectively than is true in
traditional commerce.

A

Global Reach

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13
Q

involves not only purchasing
goods and materials but also sourcing, negotiating with suppliers, paying for
goods, and making delivery arrangements.

A

Procurement

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14
Q

a Web site generates revenue by attracting
a large audience of visitors who can then be exposed to advertisements.

is the most widely used revenue model in e-commerce, and
arguably, without advertising revenues, the Web would be a vastly different
experience from what it is now.

A

Advertising revunue model

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15
Q

Web sites (called “affiliate Web sites”) send visitors to other Web sites in return for a referral fee or percentage of the revenue
from any resulting sales.

A

Affiliate revenue model

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16
Q

Sites that process transactions for consumers normally handled in person, by
phone, or by mail are transaction brokers

A

Transaction brokers

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17
Q

merchants’ costs of
changing prices

A

Menu cost

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18
Q

offer services online

A

Service provider

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19
Q

Merchants can target their
marketing messages to specific individuals by adjusting the message to a
person’s name, interests, and past purchases.

A

Personalization

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20
Q

which are sometimes called e-hubs, provide a single,
digital marketplace based on Internet technology for many different buyers
and sellers

A

net marketplaces

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21
Q

refers to the use of the Internet and the Web to transact business

is about digitally enabled commercial transactions
between and among organizations and individuals.

A

E-commerce

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22
Q

refers to the ease with which consumers can
find out the variety of prices in a market;

A

Price transparency

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23
Q

are sites that create a digital online environment
where people with similar interests can transact (buy and sell goods); share
interests, photos, videos; communicate with like-minded people; receive
interest-related information; and even play out fantasies by adopting online
personalities called avatars.

A

Community Providers

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24
Q

s build a digital environment in which buyers and sellers can
meet, display products, search for products, and establish prices.

A

Market creators

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25
Q

argue that large numbers of people can make better decisions about a wide
range of topics or products than a single person or even a small committee of
experts (Surowiecki, 2004).

t suggests that firms should consult
with thousands of their customers first as a way of establishing a relationship
with them, and second, to better understand how their products and services
are used and appreciated (or rejected).

A

The wisdom of crowds

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26
Q

Type of net marketplaces

A
  1. Direct goods
  2. Indirect goods
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27
Q

typically consist of a large firm using an
extranet to link to its suppliers and other key business partners

A

Private industrial network/Private exchange

28
Q

refers to tracking the click-streams (history of clicking behavior) of
individuals on thousands of Web sites for the purpose of understanding their
interests and intentions, and exposing them to advertisements that are
uniquely suited to their behaviorrefers to tracking the click-streams (history of clicking behavior) of
individuals on thousands of Web sites for the purpose of understanding their
interests and intentions, and exposing them to advertisements that are
uniquely suited to their behavior

A

Behavioral targeting

29
Q

a Web site offering content or services
charges a subscription fee for access to some or all of its offerings on an ongoing
basis.

A

Subscription revenue model

30
Q

a company receives a fee for enabling
or executing a transaction.

A

Transaction revenue model

31
Q

electronic commerce involves retailing
products and services to individual shoppers. BarnesandNoble.com, which
sells books, software, and music to individual consumers

A

Business to consumer

32
Q

is defined broadly to include all forms
of intellectual property

A

Content

33
Q

refers to the complexity and content of a message.

A

Richness

34
Q

exists when one party in a transaction has more information that is important
for the transaction than the other party

A

Information asymmetry

35
Q

Types of e-commerce

A
  1. Business to consumer
  2. Business to business
  3. Consumer to consumer
36
Q

have tools to track a shopper’s every step through an online store. Close
examination of customer behavior at a Web site selling women’s clothing shows what the store might
learn at each step and what actions it could take to increase sales.

A

E-commerce webiste

37
Q

The use of handheld wireless devices for purchasing goods and services from any location is termed

A

Mobile commerce or M commerce

38
Q

enables the computer-tocomputer exchange between two organizations of standard transactions such as
invoices, bills of lading, shipment schedules, or purchase orders.

A

Electronic Data interchange

39
Q

describes how the firm will earn revenue, generate
profits, and produce a superior return on investment.

A

Revenue Model

40
Q

—changing the delivered product or service based on a user’s
preferences or prior behavior.

A

Customization

41
Q

Beyond merely soliciting advice, firms can be actively helped in solving
some business problems using what is

A

Crowdsourcing

42
Q

provides a special kind of browser for smart phones equipped with
a built-in global positioning system (GPS) and compass that can identify your
precise location and where the phone is pointed.

A

Wikitude.me

43
Q

the cost merchants must pay simply to bring their
goods to market

A

Market entry costs

44
Q

are all other goods not directly involved in the
production process,

A

Indirect goods

45
Q

provide content providers with a cost-effective method for processing
high volumes of very small monetary transactions

A

Micropayment system

46
Q

are goods that can be delivered over a digital network.

A

Digital goods

47
Q

electronic commerce involves consumers
selling directly to consumers

A

Consumer to consumer

48
Q

provides a similar service to 4 million registered users, who are
able to connect with friends and update their location.

A

foursquare

49
Q

link people through their mutual business or
personal connections, enabling them to mine their friends (and their friends’
friends) for sales leads, job-hunting tips, or new friends.

A

Social shopping

50
Q

are goods used in a production process, such as sheet steel for auto
body production.

A

Direct goods

51
Q

electronic commerce involves sales of goods
and services among businesses. ChemConnect’s Web site for buying and
selling chemicals and plastics

A

Business to business

52
Q

firms offer basic services or content for
free, while charging a premium for advanced or special features.

A

Freemium revenue model

53
Q

is a
method of publishing audio or video broadcasts via the Internet, allowing
subscribing users to download audio or video files onto their personal
computers or portable music players.

A

Podcasting

54
Q

are very flexible and efficient because they operate with
reduced search and transaction costs, lower menu costs, greater price discrimination, and the ability to change prices dynamically based on market conditions.

A

Digital markets

55
Q

refers to the
ability of consumers to discover the actual costs merchants pay for products.

A

Cost transparency

56
Q

—a marketplace extended
beyond traditional boundaries and removed from a temporal and geographic
location.

A

Maketspace

57
Q

. The removal of organizations or business process layers responsible for intermediary steps in a value chain is called

A

Disintermediation

58
Q

the total
amount and quality of information available to all market participants,
consumers, and merchants alike.

A

Information density

59
Q

refers to all forms of human
expression that can be put into a tangible medium such as text, CDs, DVDs, or
stored on any digital (or other) media, including the Web.

A

Intellectual property

60
Q

provides access to premium content, such as
detailed ratings, reviews, and recommendations, only to subscribers, who have a
choice of paying a $5.95 monthly subscription fee or a $26.00 annual fee.

A

Consumer report

61
Q

link people through their mutual business or
personal connections, enabling them to mine their friends (and their friends’
friends) for sales leads, job-hunting tips, or new friends.

A

Social Networking sites

62
Q

g is a publishing method for music and video files that flows a continuous stream of content to a user’s
device without being stored locally on the device.

A

Streaming

63
Q

he price of a
product varies depending on the demand characteristics of the customer or the
supply situation of the seller.

A

Dynamic Pricing

64
Q

that is it available just about everywhere, at all times. It makes it possible to
shop from your desktop, at home, at work, or even from your car, using mobile
commerce

A

Ubiquity

65
Q

were
primarily “gateways” to the Internet. Today, however, the portal business
model provides a destination site where users start their Web searching and
linger to read news, find entertainment, and meet other people, and be
exposed to advertising

A

Portal

AIS 6 (9 decks)

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