Chapter 1 Intro Social Psyc Flashcards
Social Psychology
seeks to understand how individuals behave and their social context and how we and others are influenced by our surroundings
examines the interaction between the person and situation
Milgram Study
the teacher (participant) would shock the learner (confederate) to notify they got the answer wrong
What is a theory?
set of principles used to explain observed phenomena
- testable
- useful
- organize research
- generate future theories
- understand phenomena enhances application
What is the hypothesis?
is an educated guess about the nature of the relationship among the variables beings tested
-cannot tell us the cause and effect
What are the non-experimental approaches (hint there are 4)
1) Archival Study: examine existing records of past events, to draw an association between variables
2) Case Study: a detailed examination of a single event or person (they are less common in social psychology)
3) Survey Study: participants complete questionnaires and look at the association amongst individual difference variables
4) Observational Study: participants behaviour are observed
- cannot tell us the cause and effect, one variable cannot cause the other variable. Can only tell us if there is a relationship between the two variables
what is a correlation coefficient (r)? (non-experimental study designs tell us about (r))
tell us the magnitude (strength) and the direction of the relationship between two variables. -1 is a perfect negative relationship and 1+ is a perfect positive relationship
reverse causality
variables go in both directions
spuriousness (third variable)
often caused by a third factor that is not apparent at the time of examination, sometimes called a confounding factor
experimental approaches (2 significant feature)
- they tell us the cause and effect
1) independent variable is manipulated, the dependent variable is measured
2) randomly assigned, participants are randomly assigned to groups (random sample - general population)
when we conduct an experiment we hope to have high
internal validity
- is the extent to which a study establishes a trustworthy cause-and-effect relationship between a treatment and an outcome.
- also reflects that a given study makes it possible to eliminate alternative explanations for a finding.
external validity
-is the validity of applying the conclusions of a scientific study outside the context of that study. In other words, it –is the extent to which the results of a study can be generalized to and across other situations, people, stimuli, and times
what is external validity influenced by?
the typer of sample: representative or convenience
research settings: lab or natural settings
What does WEIRD stand for? by Heinrich 2010
Western, Educated, Industrialized, Rich, Democrated
- to make inferences that will apply to people in general
- criticism about our sample, using psychology students, as they don’t represent the true population
Research Ethics Board
prior to any research, the researcher must have clearance from this board
1) protection from harm
2) informed consent
3) permission to withdraw
4) privacy
5) debriefing, including a rationale for any deception
an intuitive backstage mind
psychological science reveals a fascinating nonconscious mind, “an intuitive backstage mind” that we often don’t realize is guiding our thoughts and behaviours