Ch 11 sources of prejudice Flashcards
Prejudice
is a negative attitude and affective response toward a group and it’s individual members
Prejudice is internalized - stereotype
We are typically aware that our stereotypes that society holds towards a member of their group and aware of prejudice towards the members of their group. Over time people hold these negative attitudes
Clark and Clark 1947 Study
Offered African American children to play with either a black or white doll
Found:
Most choose the white doll even if they were African-American themself and the children would say that the white doll is smarter nicer and prettier
-This shows that prejudice is internalized Showing preference for the majority of the group
Stereotype
Is the belief that certain attributes are characteristics of members of a particular group
They can be positive or negative most groups have both
-Can have a kernel of truth or not - over applied
-The issue is they are applied too broadly
Where do stereotypes come from?
- culturally shared, via media, homes, school
- we are motivated to fit in our society
How do stereotypes affect our cognition of a group in general? Devine 1989 study ~ automatic activation stereotypes
He Assessed three questions to distinguish between high or low prejudiced people
-Are their differences in stereotypes familiarity
Found: no
-Are their differences in stereotype activation
Found: yes, primed
-Are their differences in responses to stereotype activation
Found: yes, know the stereotype is then activated
-Research on cognitive capacity
Found:
We are more likely to use stereotypes before under cognitive load meaning that we are cognitively busy
Discrimination and two types
It is the behavioural consequence of prejudice and stereotyping and is unfair treatment of a particular group based on their membership in their group
1) Commission - things that we do ex say rude things
2) Omission - things we don’t do ex avoid a member of the group (subtle)
Modern racism and Aversive Racism
1)Modern racism: Describes a belief system, 3 ideas
-Denial that there is continuing discrimination
-Resentment about the demands that disadvantaged groups made for equal treatment
-Resentment about the concessions made to disadvantaged groups
Those who score high on Modern racism would not view themselves as racist however it is a belief that racism isn’t a problem anymore
2)Aversive racism: Rejects explicitly Racist beliefs, Yes experience in injuring prejudice against a racial group
-Behavioral consequences, Avoidance of out-group members, Subtle discrimination
-Individuals will state that they have an egalitarian view = They will not Acknowledge that they have discriminatory or stereotypic views towards the group
-if prejudice is less subtle they might discriminate
Aversive Racism ex hiring decisions
-Participants, we’re all Caucasian which rated resumes
-independent variable: white or black person picture on a resume
-independent variable: how strong resumes were, either strong/moderate
Found:
-strong resumes there was no discrimination
-moderate discrimination there was discrimination, gave the white resumes a better mark then the black picture person resume
-replicated this study found the same thing again
Measuring Prejudice - Empirical Study of prejudice - IAT
Implicit Association Test, measured outside of our awareness
- ex: fingers, strong words, men, weak words, women
- then repeated but reverse: strong word, women, weak words, men
- study have shown it doesn’t matter which order this is because of the stereotype of females and men
- some say scoring high on IAT, means that one endorses and beliefs in the stereotype
- others say, it just means you know the stereotype
- this test is a measure of attitude not filter through deliberation - when they take this test they don’t know what is being measured and you can fake your response
- critics think it had low test-retest reliability
- other critics believe it can predict some extent to behaviour
Measuring Prejudice - Priming
in certain groups engage in tasks such as word complexion or sentences scramble or lexical decisions tasks
to measure how it affects peoples cognition
Measuring Prejudice - creating groups called the minimal group paradigm by Tajifel
He wanted to find groups that were so minimal based on trivial categories that group members would not matter
- randomly assign group: group showed in group favouristim
- refers to the fact that individuals will express ingroup favoritism even when there is minimal
causes of stereotypes (hint 3 perspective type)
1) Economic
2) Motitvational
3) Cognitive
causes of stereotypes - Economic (hint 2 theories)
1) Realistic Conflict Theory
- states that whenever there are two or more groups that are seeking the same limited resources, this will lead to conflict, negative stereotypes and beliefs, and discrimination between the groups
2) Relative Deprivation Theory
- the perception by an individual that the amount of the desired resource (e.g., money, social status) he or she has is less than some comparison standard
- believe people of their group have less then they deserve = can be fueled by ethnocentrism
Realistic Conflict Theory by Robber’s Case Study
-he recruited 5-grade boys who didn’t know each other and all went to a camp
-then he split the boys into two groups
-introduced competition for resources
-they became very hostile with each other
-to reduce this conflict the researcher introduced a superordinate goal, this goal made them had to all work together
Found:
-it had reduced hostility between the two groups
-they all came from similar backgrounds, it seemed to still create intergroup hostility