Chapter 1 Flashcards
multinational enterprise (MNE)
a firm that engages in foreign direct investment (FDI) by directly controlling and managing value-adding activities in other countries
foreign direct investment (FDI)
a firm’s direct investment in production and/or service activities abroad
business model
a firm’s way of doing business and creating and capturing value
strategic management
a way of managing the firm from a strategic, “big picture” perspective
strategy
an organization’s theory about how to compete successfully
strategy as plan
a perspective that suggests that strategy is most fundamentally embodied in explicit, rigorous formal planning as in the military
strategy as action
a perspective that suggests that strategy is most fundamentally reflected by firms’ pattern of actions
intended strategy
a strategy that is deliberately planned for
emergent strategy
a strategy based on the outcome of a stream of smaller decisions from the “bottom up”
strategy as integration
a perspective that suggests that strategy is neither solely about plan nor action and that strategy integrates elements of both schools of thought
strategy formulation
the crafting of a firm’s strategy
strategy implementation
the actions undertaken to carry out a firm’s strategy
SWOT analysis
a strategic analysis of a firm’s
internal environment
strengths (S)
weaknesses (W)
external environment
opportunities (O)
threats (T)
replication
repeated testing of theory under a variety of conditions to establish its applicable boundaries
vision
articulation of a firm’s envisioned future