Chapt 9

Question 1

Delivering all types of media

Answer 1

• digital media
• compatible
• convergence

Question 2

Digital media

Answer 2

all forms of communications media that includes text,pics,sound, and video using computer technology

Question 3

Compatible

Answer 3

media that can function well w/ one another to exchange and integrate text, pics, sound, video

Question 4

convegrence

Answer 4

process by which the various media industries in the late 1970’s were beginning to intersect

Question 5

who invented internet?

Answer 5

• 1989 British Computer scientist Tim Berners Lee invented world wide web
• invented web page design language (HTML) and internet connection system (HTTP) which allowed info locally and distantly to be linked together via hyperlinks

Question 6

HTML stands for

Answer 6

hypertext markup language

Question 7

HTTP stands for

Answer 7

Hypertext transfer protocol

Question 8

Lees big goal

Answer 8

• wanted people to be able to work together more easily for educational + creative benefit
• wanted internet to be free and open as a platform for scholars
• no one runs the internet, no ceo
• established world wide web foundation to expand internet access in developing countries

Question 9

Mosaic

Answer 9

• 1994, Marc Andressen and his colleagues at University of Illinois enhanced Berners Lee’s web browser
• created “Mosaic”, 1st browser allowing pics
• its the predecessor for Safari,Firefox, Chrome, and internet explorer

Question 10

Public domain

Answer 10

• encourage people to use and develop their systems both Lee and Marc placed discoveries in public domain
• used language similar to newspapers (publishing and homepage)

Question 11

Paul Saffo’s 30 year value

Answer 11

• theory that says it takes 30 years for a new technology to be completely adopted w/ a culture
• 1st 10 years= excitement and puzzlement
• 2nd 10 years penetration of product into society
• 3rd 10 years= excitement wanes, tech becomes standard

Question 12

digital divide

Answer 12

• gap b/t those who have internet access and those who dont

- estimated 20% of American adult have never used the internet or email

Question 13

Making $$$

Answer 13

• access fees; ISP’s such as telephone satellite, cable companies, that organize and delivery internet service (services like netflix)
• commerce; collect fees from businesses and individuals through direct sale of product (Amazon)
• advertising; google ads when googling something, advertisers pay marketing companies on “page hits” or “click through”
• content; paywalls, music downloads, netflix, etc

Question 14

mobile media

Answer 14

• internet receivers have grown smaller and smaller (cells, apps, etc)
• website businesses “chase” mobile consumers
• all major tv network and most subscription channels now offer their entertainment programs and new sonline, on demand, for computers, cells, and tablets

Question 15

global social media

Answer 15

• social network
• podcasts
• blog; posted in reverse chronological order
• social media sites; 2/3 of all adults who go online use social media

Question 16

govt efforts to control

Answer 16

• the us govt has tried w/ limited success to regulate internet
• in 1994 congress named the effort to coordinate internet “National Information Infrastructure” or “Information Superhighway”

Question 17

3 principles guided the creation of the nations telecommunications structure

Answer 17

• private industry not the govt, would build the digital network
• programmers and info providers would be guaranteed access to the digital network to promote a diversity of consumer choices
• steps would be taken to ensure universal service so that the digital network did not result in a society of info “haves” and “have not’s”

Question 18

telecommunications act of 1996

Answer 18

• lifted restrictions on ownership of broadcast media
• included communications decency act that outlined forbidden content
• 1997 S. Court invalidated the CDA ruling it a violation of 1st amendment

Question 19

intellectual property rights

Answer 19

• legal ownership of ideas and content published in any medium
• file sharing; peer to peer distribution of copyrighted material w/o permission
• in 1998 congress passed “digital millennium copyright act” making piracy illegal

Question 20

recording industry fights back

Answer 20

-recording industry accoc of Am and the motion picture assoc of AM have been aggressive in seeking to prosecute people who make copyrighted content available on the web

Question 21

Napster

Answer 21

in 1999 RIAA sued Napster which was found liable for copyright, was shut down for a while but was later launched as subscription site

Question 22

Grockster

Answer 22

in 2005 grockster was shut down after reaching a settlement w/ movie and music industries about online privacy

Question 23

itunes

Answer 23

in 2003 apple itunes began offering inexpensive and legal downloads

Question 24

copyright alert system

Answer 24

a govt mandated warning system created by internet companies in 2013 but discontinued in 2017

Question 25

net neutrality

Answer 25

• idea the internet is “open” and all internet sites and content should be treated equal
• under NN ISP’s cannot charge fees to access any specific websites or slow down the speeds for sites that use lots of data
• earlier this year, FCC took steps to roll back NN, allow ISP’s to charge for or restrict access
• some sites are now fighting the FCC ruling on state and federal level

Question 26

storage capacity issues

Answer 26

• data compression
• cloud computing (icloud, google drive, dropbox)
• data farms