Chap2: Socio-ecological problems

Question 1

Draw the ecological product lifecycle. Whats the problem with this drawing?

Answer 1

1- Extraction of raw material

2- transportation

3- Manufacturing

4- Distribution

5- Use ( usually ignored)

6- Disposal ( usually ignored)

–> Problem: a very simplified model of a single product chain. Normally it’s about many networks of many interrelated industries. products have also a socio-economic value, and a socio-ecological impact along the whole life cycle from cradle to grave.

Question 2

What is an impact matrix ? Draw the matrix for a pair of jeans and a chocolate bar,

Answer 2

Assessment tool of “Qualitative” Impact on different elements in the environment( water, Air, Waste…) during the stages of the product life cycle

Question 3

Give the Life Cylce assessment methodology stages ? draw it!

Answer 3

LCA is a quantitative method that measures and assesses the impact of products on the natural environment and human health.

1. Goal and scope definition-> 2. Inventory analysis -> 3. impact assessment

123. Interpretation

Question 4

LSA for Coffee ?

Answer 4

LCA Coffee

Question 5

What’s the role of the media ?

Answer 5

They set the agenda!

”The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about” – Cohen, 1963

Question 6

What are the 5 stages of the issue attention cycle?

Answer 6

Pre-Problem -> Discovery enthusiasm -> Realization of cost -> decline of interest -> post-problem

Question 7

Give examples of nice media marketing.

Answer 7

Lego<> shell from Greenpeace

Head and shoulders<> 100% rainforest destruction