Chap 4: Sustainable Consumer Behavior

Question 1

What are the four most environmental impact intensive consumer goods and services?

Answer 1

1. Transport
2. Furnishing+ household equipment and maintenance
3. Housing+ water+ electiricy+ gaas
4. Food and beverages

Question 2

Why do we behave the way we behave xD?

Answer 2

Social norms, perceived consequences, emotions, habits, external favouring or disfavouring conditions!

Question 3

The Consumption Process steps?

Answer 3

1. Recognition of need and want
2. Information search
3. Evaluation of alternatives
4. Purchase
5. Use
6. Post-use

Question 4

What Influences are on Consumer Behaviour?

Answer 4

1. Marketing factors:
2. Purchase Factors
3. Social and structural contexts
4. Macro Context: Regulations, business practices
5. Sociological factors
6. Personal factors
7. Psychological

Question 5

What are the psychological factors?

Answer 5

Values § Beliefs § Personal relevance § Responsibility § Perceived effectiveness § Personal identity

Question 6

What are the purchase factors?

Answer 6

Purchase Factors:

The degree of confidence and/or degree of compromise:

1. Why not purchase?
2. Why bother purchase?
3. Feel good purchase
4. Win-Win purchase

Question 7

Marketing factors?

Answer 7

Perceived benefits- Perceived costs= Perceived net Benefit

Question 8

• What is wrong with how marketing conventionally identifies the sustainable, ethical only by the underlying intentions and motivations.

Answer 8

There is an Attitude-behavior gap.

Through a scatter diagram and linear regression of environmental behavior against environmental belief

Question 9

What is The Problem of Consistency?

Answer 9

Consumer try to adopt a sustainable lifestyle by:

• Recycling
• Biking
• Buying organic food
• shopping local..

But still go for holidays with their family with the airplane, and consume meet.

Question 10

What are the roles of the sustainable consumer?

Answer 10

Many:

• User-Reuser-Recycler-disposer-Repairer
• Sharer- collaborator-co-creator
• Refuser- Protester
• Chooser

Question 11

How to harness sutainable behavior?

Answer 11

• Sustainable consumption behaviour needs to encompass the range of goods and services with the greatest impact homes. food. travel…)
• Needs to extend to the mass markt
• SC need to be the social norm

THis can be done with the efforts of policy makers, market players, and consumer society!

Question 12

Barriers to eco-tourism behavior?

Answer 12

Question 13

Barriers to adopting an e-car?

Answer 13

Question 14

Barriers to purchasing sus colthing?

Answer 14