Changing places, making places - H Flashcards
What are the 3 main reasons Birmingham needed a rebrand
- population decline
- A feeling of placelessness
- Remnants of industrial past creates a negative image
When was the population decline in Birmingham
between 1951 and 2001 by more than 100,000 people
What happened to Birmingham because of the population decline
- Homes were left abandoned leading to vandalism, crime and deprivation
- Reduced council tax income
What were the remnants of an industrial past in Birmingham
- there was contaminated land
- abandoned factories and warehouses
- failing infrastructure
Why was there a feeling of placelessness in Birmingham
much of 1960-70s construction was in a brutalist style - which felt harsh and outdated
What were the 4 city councils aims for Birmingham’s rebrand
- a hub for business tourism
- a hub for financial services
- a regional centre for trade
- a retail & tourism hub
What 3 strategies were used in the Birmingham rebranding
- top down
- flagship
- market led
Which organisations were involved in the top down strategy
large scale public sector organisations City council, UK government, EU
What was built as part of the flagship scheme
International convention centre (ICC), National exhibition Centre (NEC), bullring centre, National indoor arena
Which two organisations were involved in the market led strategies
John Lewis - (£35m store in city centre)
Selfridges - (invested £20m to city centre)
Which two attractions were built in Birmingham to attract tourists
- National Exhibition Centre (NEC)
- National Indoor Arena - cost £50 million now called Utilitarian Arena
When was the Bullring Shopping centre redeveloped
in 2003
How much did the Bullring Shopping Centre redevelopment in Birmingham cost
£530 mill
Who funded the Bullring Shopping Centre
local council, John Lewis (£35m) and Selfridges (£20m)
When was Centenary Square first built
in the 1920s as an open public space
In 1989 how much was spent on reconstruction of Centenary square
£3.5 m spent on reconstruction and refurbishment, improving pedestrian routes and pving
In 2014 how much was spent on the redevelopment of Centenary square
£5m to include more r greenery and water fountains
When was the Library of Birmingham built
2013 (£189m) to replace the Birmingham central library
Where is the Library of Birmingham located
Located by Centenary square
What did Birmingham do to become a hub of education
they built another university - Birmingham City University in 1992
What does Birmingham City University specialise in
nursing, engineering, art and design
Where are most of the Birminghams university students from
the local area (usually ethnic minorities)