Change in Living Standards Flashcards

1
Q

How did the Boom, of 1918-20, improve living standards?

A

+ Lloyd George’s vision of a ‘land fit for heroes’ initially seemed achievable
+ Post-War Boom created ‘peacetime production’ - prices continued to rise, and gov did little to regulate production

  • Conditions didn’t actually improve - just appeared they were going to
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2
Q

What were living standards like during the Economic Crisis of the 20s?

A

+ New industries were emerging and unemployment wasn’t as severe in those areas
+ Young women could often maintain employment as teachers or nurses

  • 1 million unemployed (1920)
  • 1/3 of unemployed were ex-servicemen
  • Beggars in the streets with medals
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3
Q

Explain how regional differences affected living standards (1918-31)

A

+ Light industries, such as production of household appliances, grew in the SE of England - some areas experienced consumer boom (1933)

  • Decline of heavy industries led to decline of living standards (Northern Areas)
  • (1933) Unemployment benefits weren’t enough for a minimum diet
  • Working-class women mainly went hungry - food went to husbands, and children
  • Food was main priority in working-class areas, thus didn’t have many possessions
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4
Q

How did the Consumer Boom improve living standards? (1918-31)

A

+ Washing machines, electric cookers and other household appliances were often purchased with credit
+ 200k vacuum cleaner sales a year
+ Growth was due to greater number of homes that were electrified - significant improvement in living standards
+ Growing market of consumer goods - beginning of ‘teenage culture’ (30s)

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5
Q

How did food improve living standards? (1918-31)

A

+ Wider variety of food - fresh fruit imported
+ Improved diets
+ Prices for basic foods fell
+ 20s - 20k fish and chip shops in Britain - affordable treat

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6
Q

How did housing improve living standards? (1918-30s)

A

+ Many moved from overcrowded terraces in inner-city areas to council houses in suburbs
+ 1 million council houses built in interwar period
+ 30% owned their own houses by 1938

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7
Q

Give the rationing timeline

A
  • 1936 - British Ministry of Food began to make plans for the supply, control, and distributions of foods
  • 1939 - 50 mil ration books were printed
  • 1939 - Petrol was rationed
  • 1940 - food items - bacon, ham etc - were rationed
  • 1940 - Ministry of Food established canteens - provided food, ran by local authorities, for those that couldn’t cook at home (victims of air raids)
  • Mid 1942 - most food item were rationed, as well as clothing, shoes, fuel and soap
  • Workers doing heavy labour received more food - distributed depending on age and profession
  • Mid-1954 - completely finished
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8
Q

Explain the consequences of the war (Austerity)

A
  • Utility furniture was rationed, so it could be given to those that were ‘bombed out’
  • Labour was given little choice to continue rationing - Britain was bankrupt
  • USA ended Britain’s wartime financial lifeline in 1945 (Lend-Lease Agreement)
  • Raising standard of living in the immediate aftermath was very difficult
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9
Q

Explain the working conditions post-war

A
  • Large numbers of new jobs created during the war for civilian munitions workers - offered good pay and working conditions
  • Average pay for workers increased during the war - more of a demand for jobs - needed more workers
  • 1941 - Creches established in factories in order to allow women munitions workers freedom to work (a nursery where babies and young children could be cared for during the day)
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10
Q

What extreme event took place, and what were the consequences? (1946-47)

A

Winter 1946-47 Dec-Mar

  • Extreme heavy snow exposed the extent of Britain’s post-war economic fragility - significant effect on the quality of life
  • Coal stocks depleted due to war - coal shortages for British homes - no heat - families had to rely on electric fires, thus increased strain on the National Grid
  • Government feared they would start to run out of food - 1/4 of sheep were lost, root veg were frozen into the ground, food reserves declined
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11
Q

Explain the development of pre-fabricated housing

A
  • Product of 1944 Housing and Temporary Accommodation Act
  • Small 2 bedroom bungalows that were designed to last max 10 years - wooden walls and flat roofs
  • Cheap and quick
  • Problems with damp and cold
  • Short-term solution to long-term housing problem
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12
Q

Explain the development of blocks of flats

A
  • Easy solution to the loss of large numbers of working-class houses in the inner-city
  • 1951, Lawn Flats were built in Harlow, Essex
  • All flats were accessible from a central landing and elevator
  • Took up less space than housing
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13
Q

Explain the New Towns Act, and give when

A

1946

  • Governments invested in housing in large part due to homelessness caused by war
  • Belief that government needed to provide for the people
  • Act created 14 new towns across Britain
  • Reduce over-crowding of working-class districts
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14
Q

Explain the growth of consumerism 51-79

A
  • 1947 - 1st supermarket opened - short lived
  • 1950 - Sainsbury’s - state of supermarket era
  • 1969 - Deodorant and perfumes popular
  • 1970 - Growth of TV ownership - nearly every household by 70s
  • Number of homes with central heating hugely increased - 50% by 1977
  • Supermarkets did well - 3.5k in 1971
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15
Q

What is meant by the ‘affluent society’?

A

Society having more disposable income to spend on goods

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16
Q

How did society become more affluent? (51-79)

A
  • Post-war decades in Britain saw the longest sustained improvement in living standards in British history
  • Spending power rose, thus people achieved living standards that their forbearers couldn’t have imagined
  • Even in 70s when inflation doubled, overall standard of living improved
17
Q

Why did society become more affluent?

A
  • Global economic boom throughout post-war era
  • Britain’s welfare state, which ensured a basic standard of living for most of the population
  • Relatively low energy prices - until 70s
  • Strong TU - able to negotiate high wages for their memebrs
  • Rise in average wages since 1945
18
Q

What did Harold MacMillan say about the affluent society? (57)

A

'’Most of our people have never had it so good’’

19
Q

Give a timeline of the Credit Boom (51-79)

A

1966 - Credit cards were introduced and began being used
1974 - Consumer Credit Act - rights and responsibilities of lenders and borrowers - regulates consumer credit and consumer hire agreements - limited money that could be borrowed
Pave way for explosion of borrowing in 80s and 90s

20
Q

How did Consumer Spending show the improvement in living standards? (51-79)

A

+ 1957 - Britain spent £1 billion on consumer goods
+ Luxuries consumption increased (1959 wages were twice that of 1950)
+ Money was spent on Labour Saving Devices (washing machines etc)
+ 1966 - 60% of homes had washing machines
+ Took much of the drudgery out of women’s household chores
+ Chores done in hours instead of the whole week

21
Q

How did New Towns improve living standards? (51-79)

A
  • 1960s - further towns were built showing the success of the 1946 New Towns Act
  • 1961-64 - 5 new towns were built
  • 1967 - final series of towns were built (including Milton Keynes)
  • Prices remained stable
  • Wages rose by 130% between 1955-69
  • Architects and critics tended to view new towns as artificial and lifeless - not reflecting the experience of people
  • Availability of central heating, hot water, gardens and green spaces and access to shops made life in new towns attractive
22
Q

What were some negative views of the consumer society? (Admass)

A
  • 1950s and 60s - new prosperity was enjoyed by many but there were also anxieties about the growth of the new consumer society
  • J.B Priestley invented the term ‘admass’ - describing the new society of mass consumption and advertising which in his view encourages superficiality
  • American brands like Ford, Hoover and Heinz dominated the market - fears of ‘Americanisation’ of British culture
  • 1953 - study of teenage girls habits notes how American actresses’ clothes and hair affected the spending habits of girls
  • Former US public servant Harry Hopkins in 1964 called Britain ‘just one more offshore island’