ch.8 Flashcards
Electronic commerce (e-commerce)
conducting business activities electronically (distribution, buying, selling, marketing, servicing of products and services)
Business to business (B2B) e-commerce:
between organization
- connecting business partners in virtual supply chain to reduce costs
Bus side e-commerce
purchase goods and services from suppliers
sell side ecommerce
sell products and services to customers
Business to consumer (B2C) ecommerce:
- customers deal directly with org. and avoid intermediaries
- eliminate middleman, intermediaries
-Squeezes costs + inefficiencies out of supply chain -can lead to higher profits for biz/lower prices CX
Disintermediation
elimination of intermediate
Consumer to consumer (C2C) ecommerce
onsumers selling directly to other consumers
○ Using 3rd party to facilitate the process (i.e ebay)
E-GOVERNMENT
use of information and communications technology to: -simplify sharing information,
- speed paper based processes,
- improve relationship between citizens and gov
ELECTRONIC RETAILING (E-TAILING)
direct sale of products or services through electronic store fronts.
CYBERMALL
single website that offers many products and services at one internet location
ELECTRONIC EXCHANGE
- electronic forum (basically for pro’s in biz)
- manufacturers, suppliers, competitors ,buy and sell goods, trade market info, run back office operations
PRIVATE VS PUBLIC EXHCANGE
- Private exchg: owned/operated by single company
- Public exchg: owned/operated by industry groups
MARKETING SEGMENTATION
- identifying specific markets to target them with advertising
- Divides pool of potential customers into smaller groups
mobile impression
○ Cost per thousand (CPM)
○ Cost per click (CPC)
○ Cost per action ( CPA)
Price comparison
enables shoppers to compare prices and products on web
