ch.8 Flashcards
Electronic commerce (e-commerce)
conducting business activities electronically (distribution, buying, selling, marketing, servicing of products and services)
Business to business (B2B) e-commerce:
between organization
- connecting business partners in virtual supply chain to reduce costs
Bus side e-commerce
purchase goods and services from suppliers
sell side ecommerce
sell products and services to customers
Business to consumer (B2C) ecommerce:
- customers deal directly with org. and avoid intermediaries
- eliminate middleman, intermediaries
-Squeezes costs + inefficiencies out of supply chain -can lead to higher profits for biz/lower prices CX
Disintermediation
elimination of intermediate
Consumer to consumer (C2C) ecommerce
onsumers selling directly to other consumers
○ Using 3rd party to facilitate the process (i.e ebay)
E-GOVERNMENT
use of information and communications technology to: -simplify sharing information,
- speed paper based processes,
- improve relationship between citizens and gov
ELECTRONIC RETAILING (E-TAILING)
direct sale of products or services through electronic store fronts.
CYBERMALL
single website that offers many products and services at one internet location
ELECTRONIC EXCHANGE
- electronic forum (basically for pro’s in biz)
- manufacturers, suppliers, competitors ,buy and sell goods, trade market info, run back office operations
PRIVATE VS PUBLIC EXHCANGE
- Private exchg: owned/operated by single company
- Public exchg: owned/operated by industry groups
MARKETING SEGMENTATION
- identifying specific markets to target them with advertising
- Divides pool of potential customers into smaller groups
mobile impression
○ Cost per thousand (CPM)
○ Cost per click (CPC)
○ Cost per action ( CPA)
Price comparison
enables shoppers to compare prices and products on web
couponing
shoppers sign up with individual retailers, coupons sent directly to their cell phone
coupon aggregators
receive promotions from many retailers
Payment card industry (PCI) security standard
-Measures and (?) security procedures to safe gaurd card issuer, cardholder, merchant.
Address verification system
compares the address on file with the card issuer to the billing addr provided by card holder.
CARD VERIFICATION TECHNIQUE
numbers on back of card
INTELLECTUAL PROPERTY
- WORK OF THE MIND
- owned or created by single entity
DIGITAL RIGHTS MANAGEMENT (DRM)
- technologies to enforce policies for controlling access to digital media
- Prevents revenue loss due the illegal duplication
PHISING
sending bogus messages supposedly from legitimate institution to pry personal info from cust
