Ch 9. International Sport Flashcards
(40 cards)
What is global strategy?
creating products with the same appeal and that generate the same demand in all corners of the world
How do you increase the popularity of your sport globally?
- broadcasting
- merchandising
- playing exhibition and regular season games
- marketing foreign athletes
- sport tourism
What occurred in 776 B.C.?
there was some sort of organized competition of groups against each other
What happened on June 23, 1894?
Pierre de Coubertin founded the International Olympic Committee (IOC)
When and where were the first modern summer Olympic Games held?
1896 in Athens, Greece
When and where were the first modern winter Olympic games held?
1942 in Chamonix, France
When are the Paralympics held?
in the host city of the summer or winter games two weeks after the Olympics
Who governs the Paralympic Games?
IOC
What is one obligation for the host cities of the Olympic Games?
they must host the Paralympic Games along with the Olympic Games
What is the International Olympic Committee (IOC)?
an international, nonprofit, nongovernmental organization comprised of volunteers
How many members are apart of the IOC?
100 members with 65 men and 35 women
Who are the members of the IOC?
heads of state, former Olympians, and royalty
Where is the IOC headquartered?
in Switzerland
What is the fundamental principles of Olympism?
promoting a peaceful society with the preservation of human dignity
Who does the IOC support financially?
International Federations and National Olympic Committees
What are international federations?
non-governmental organizations administering a specific sport at the global level
What are some examples of international federations?
World Athletics, ITF (International Tennis Association), and FIFA (Federation Internationale de Football Association)
What are the five new sports for the 2028 Olympics?
baseball/softball, flag football, cricket, squash, and lacrosse
What are national olympic committees?
countries who develop, promote and protect the integrity of the Olympic movement in their countries
How many national olympic committees are there?
206
What are the National Olympic Committees responsible for?
athlete selection and development
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What are the revenue sources for the IOC?
broadcast contracts, TOP program marketing rights, merchandise licensing, and ticket sales
What percentage of IOC revenue comes from broadcasting rights?
75%