ch 8- memory Flashcards
what 3 activities are involved with memory?
- encoding= getting info into memory
- storage= retaining memories
- retrieval= recapturing memories when you need them
memory
recalling past events and past learning
information-processing model
view of memory suggesting that information moves among three memory stores during encoding, storage, and retrieval.
sensory memory
memory involving a detailed, brief sensory image or sound retained for a brief period of time.
-“quick copy” of info in our environment
working memory
metaphor: info on an open document or website. lost if you don’t save it
long-term memory
“hard drive”. infinite info stored forever until “deleted”
parallel distributed-processing (PDP) (or connectionist) model theory of memory
information is represented in the brain as a pattern of activation across entire neural networks
automatic processing
encoding of information with little conscious awareness or effort
effortful processing
encoding of information through careful attention and conscious effort
to encode info you must
be paying attention
differences between automatic and effortful processing
effortful processing is usually disrupted when a person has to pay attention to other stimuli
sensory memory
detailed, brief sensory image or sound retained for a short period of time
working memory
short-term memory. can hold 5 to 9 items at once
ex. remembering a phone number to type in to your phone
how do we ensure that sensory memory gets encoded into working memory?
rehearsal
rehearsal
consciously repeating information to encode it into working memory
spaced practice effect
“rehearsal” spaced out over a period of time
ex. studying in small periods for a month leading up to the exam
semantic code
represented based on MEANING of information
(linking new info to info we have already memorized)
to encode verbal info into long term memory we use
semantic code
to encode non-verbal info into long term memory
phonological or visual code
phonological code
visual memory. looking at a scene/image. remembering life events
mnemonic devices
technique used to add meaning to information in order to remember it
organization
we organize information into categories in order to remember it more easily
schemas
knowledge bases that we develop from prior exposure to similar situations