Ch 8 Business of Permanent Makeup (TEST)

Question 1

Permanent makeup is:

Answer 1

art
business
science

Question 2

T or F:

There are clear and uniform regulations governing the practice of permanent makeup across the entire U.S.

Answer 2

F

Question 3

What best demonstrates that a permanent makeup artist has passed minimum practicing requirements and provides a level of credibility?

Answer 3

Certification from school

Question 4

T or F:

Permanent makeup technology, information, and treatments constantly evolve; meaning they are not fixed.

Answer 4

T

Question 5

Which two organizations have made the greatest contribution to the field of permanent makeup?

Answer 5

AAM and SPCP

Question 6

What is NOT a recommended product for the PMU technician?

antiinflammatory
eye cream
botox
lip conditioner

Answer 6

botox

Question 7

What is NOT considered a component of branding?

services
products
prices
brochures

Answer 7

prices

Question 8

What should a pmu business take into consideration?

Answer 8

location

Question 9

What is the most important thing to consider:

location
hours of operation
appearance
cleanliness

Answer 9

location

Question 10

collecting information on your competitor’s pricing, menu offerings, and compensation can help improve your business’s ___________?

Answer 10

competitiveness

Question 11

Manufacturers and Distributors of machines and devices that you use for application will always provide the same after-sale support.
true or false

Answer 11

false

Question 12

true or false

pmu licensure varies from state to state

Answer 12

true

Question 13

Name 3 places you can acquire pmu training and continue education:

Answer 13

trade show
licensed school
trade conference

Question 14

Who creates and sustains a code of ethics for pmu professionals?

Answer 14

AAM and SPCP

Question 15

New PMU technology requires the technician to:

Answer 15

attend training and conferences
have a business savvy mind
understand industry trends

Question 16

New pmu technology will:

Answer 16

give new tools
provide effective marketing tactics
improve results on clients

Question 17

Your business competition is everywhere, even outside your business sector.
T or F

Answer 17

T

Question 18

What should you learn about your business competitors?

Answer 18

pricing
target demographics
their treatments
their promotions

Question 19

What should you consider when you price your pmu services and products?

Answer 19

implement a standard pricing policy

Question 20

What describes a complex document that includes a budget, a marketing plan, and a growth plan for a permanent makeup business?

Answer 20

annual business plan

Question 21

What high-level tasks are involved when you conduct Cash Management?

Answer 21

accurate and regular monitoring and daily tracking of operations and risk

understand your business financial statements

establish indicators and goals weekly to evaluate your performance

Question 22

What low-level tasks are involved in cash management?

Answer 22

determine how much was collected

determine what major expenses will be incurred in the next 4 weeks

determine how much cash is on hand