Ch 8 Business of Permanent Makeup (TEST) Flashcards
Permanent makeup is:
art
business
science
T or F:
There are clear and uniform regulations governing the practice of permanent makeup across the entire U.S.
F
What best demonstrates that a permanent makeup artist has passed minimum practicing requirements and provides a level of credibility?
Certification from school
T or F:
Permanent makeup technology, information, and treatments constantly evolve; meaning they are not fixed.
T
Which two organizations have made the greatest contribution to the field of permanent makeup?
AAM and SPCP
What is NOT a recommended product for the PMU technician?
antiinflammatory
eye cream
botox
lip conditioner
botox
What is NOT considered a component of branding?
services
products
prices
brochures
prices
What should a pmu business take into consideration?
location
What is the most important thing to consider:
location
hours of operation
appearance
cleanliness
location
collecting information on your competitor’s pricing, menu offerings, and compensation can help improve your business’s ___________?
competitiveness
Manufacturers and Distributors of machines and devices that you use for application will always provide the same after-sale support.
true or false
false
true or false
pmu licensure varies from state to state
true
Name 3 places you can acquire pmu training and continue education:
trade show
licensed school
trade conference
Who creates and sustains a code of ethics for pmu professionals?
AAM and SPCP
New PMU technology requires the technician to:
attend training and conferences
have a business savvy mind
understand industry trends
New pmu technology will:
give new tools
provide effective marketing tactics
improve results on clients
Your business competition is everywhere, even outside your business sector.
T or F
T
What should you learn about your business competitors?
pricing
target demographics
their treatments
their promotions
What should you consider when you price your pmu services and products?
implement a standard pricing policy
What describes a complex document that includes a budget, a marketing plan, and a growth plan for a permanent makeup business?
annual business plan
What high-level tasks are involved when you conduct Cash Management?
accurate and regular monitoring and daily tracking of operations and risk
understand your business financial statements
establish indicators and goals weekly to evaluate your performance
What low-level tasks are involved in cash management?
determine how much was collected
determine what major expenses will be incurred in the next 4 weeks
determine how much cash is on hand
