Ch. 8 Business of Permanent Makeup Flashcards
annual business plan
growth plan that outlines business objectives, marketing plans, and budget for one year
branding
logo on everything
What does SPCP stand for?
Society of Permanent Cosmetic Professionals
differentiate
To make something stand out or be unique.
Use your strengths to showcase your work. Do the services you like, use your photography and graphic design background to present your best work in a beautiful eye-catching way.
trends
Prevailing fashion
standard pricing policy
a business document:
- specific price range of product or service
- preferred pricing strategy and circumstances in which each might change.
What does AAM stand for?
American Academy of Micropigmentation
yearly business objectives
part of the business plan
identifies: goals to be obtained in a fiscal year
What are the 2 things you need to decide before you choose your location?
to WHO and WHAT you are offering
What does AAM stand for?
American Academy of Micropigmentation
Name some products that would be good to have on the shelf to sell to a pmu client:
annnd go
anti-inflammatory
eye cream
silicon eye pad (cooling)
lip conditioner
suncreen
What is the #1 objective of a business?
MAKE MONEY
What specific strategy is ranked on top for keeping your business moving forward?
your revenue strategy
What is the revenue strategy?
how you price your product or service
how the competition prices
and what the market can bear within your client demographic
what is “cash management”?
daily tracking of business operation and risk
knowing which treatments are the most popular
which treatments trigger another treatment or product sale
