Ch 8

Question 1

Native advertising

Answer 1

Paid advertising designed to imitate the tone, style, and look of a publication’s editorial or journalistic content.

Question 2

ADVERTISING

Answer 2

The practice of calling the public’s attention to something to induce them to buy products or services or otherwise change their opinions or behavior.

Practice calling the public to act by:
Purchasing
-change opinions

Question 3

What makes advertising different from other communication such as journals scholars?

Answer 3

They do NOT adhere to standards of objectivity, fairness, or reliability

Question 4

T/F- Advertising is motivated reasoning

Answer 4

T

Question 5

Facts about advertising (3)

Answer 5

• all are designed to influence/persuade/manipulate

-it is mostly successful

• most will not acknowledge that it IS EFFECTIVE in its influence

Question 6

What are the 2 reason online ads are effective?

Answer 6

• constantly being circulated
• target niche audiences using meterics

Question 7

What is the main job of advertising

Answer 7

• not help consumers make an informed decision
• not rational at all
• they have. History of using false info for their gain

Question 8

Paid search ads

Answer 8

These are articles or companies paying a fee to appear first on the search result regardless of its accuracy or reliability

Question 9

Social media ads

Answer 9

These are advertisements shown to users on social media

Question 10

Display ads

Answer 10

These are probably the least targeted ad because they aim to get eyes, like billboards.

Question 11

Native ads

Answer 11

These are ads done to appear as editorial pieces imitate article and feed their audience info that will benift their product.

Question 12

What are the old school advertising tricks

Answer 12

1. Identification
2. Slogans
3. Misleading Comparisons
4. Weasel words

Question 13

Identification

Answer 13

This rhetorical trick involves the act of showing someone, who
others largely relate to, preferring a product to which the audience are suggested to also prefer that product too

Question 14

Slogans

Answer 14

Catchy phrases that are attention grabers, evoke emotion, and present concepts that are appealing.

Through repetition these concepts can get associated

Question 15

Misleading Comparsions

Answer 15

Vague comparisons that provide no real information on
the topic at hand (usually creates more questions).

Usually makes use of puffy words.

Question 16

Weasel words

Answer 16

Words that appear to be making a strong claim but are technically true even though they are extremely misleading

(The main goal of misguiding)

Question 17

Misrepresentation

Answer 17

Having unaltered video used in a manner that does
not represent the truth

(With the aim of misleading the viewer)

Question 18

splicing:

Answer 18

Using evidence out of context to stitch together a false I misleading

Question 19

Doctoring:

Answer 19

Altering evidence to varying degree to misted the audience from the truth and objective perspective it represent.

Question 20

Micro-targeting

Answer 20

Micro-targeting is when information is presented to you because of your
- psychological and
- behavioural charaeteristics
with the aim of repeatedly shovong such messages.

This is especialy hurthul when the specities of the info is not preserved publicly (dark advertsing.)

Question 21

Weasel words Examples

Answer 21

1. some
2. may
3. perhaps