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Government > Ch 7 Media > Flashcards

Ch 7 Media Flashcards

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1
Q

Media Consumption

Avg HS graduate has spent more time ____ than being in school

A

watching TV

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2
Q

Media Consumption

Adults avg ___ hrs/day of leisure time: ___ of it watching TV

A

7 hrs/day

3/4 of it watching TV

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3
Q

Media Consumption

__ is the most popular & trusted source of news

A

TV

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4
Q

Print v. Broadcast

Print benefits? (3)

A

Allows for personal editing & re reading for greater understanding (B. cast they give you what they think you need)
Requires readers to think
Much more detail & facts

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5
Q

Print v. Broadcast

Broadcast benefits? (4) what is a Broadcast?

A 
B-cast: non-verbal cues (sarcasm, expressions, etc.)
Easier
Imparts contextual imagery
Fast, often immediate 
Gives reality
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6
Q

Network Programming

what is it? broadcasts fill how much of the newspaper?

A

A full transcript of the typical nightly network news broadcasts would fill about half the front page of an avg. daily newspaper

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7
Q

Media Functions (2)

A

Surveillance & report

Interpret

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8
Q

Media Functions: Surveillance & report

A

“muckraking” (pig manure moving)

  • uncover & illuminate things we might not already now
  • uncover unpleasant stuff for the ppl
    ex) 60 minutes
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9
Q

Media Functions: Interpret

A

media tells us what it means, how import it is (spin)

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10
Q

Media Models (4)

A

Mirror
Professional
Organizational
Political

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11
Q

Media Models: Mirror

A

news report “reflect”
-camera crew just gives you what it looks like
-hold up mirror and let you see it: straight fact
(preferred method)

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12
Q

Media Models: Professional

A

skilled ppl construct news

-experts in field we expect them to interpret news bc we don’t know everything & just knowing facts won’t help

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13
Q

Media Models: Organizational

A

product of inherent pressures of organizational process(s) (instiutional model)

  • have facts reported but facts change depending on organization
  • like the game telephone, no intention to change
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14
Q

Media Models: Political

A

specific idiosyncratic & ideological bent:
-take info & writers cast/bias story 1 way or another
(ones intended to bias & others don’t)

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15
Q

Media Constraints (3) (prevents them from doing anything they want)

A

Legal
Normative
Economic

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16
Q

Media Constraints: Legal

A

laws against falsehoods; FCC

-prevention of libel, slander, etc.

17
Q

Media Constraints: Normative

A

societal norms require consideration:

  • things can’t say bc society wouldn’t approve
  • ex) Breast exposed on Tv
  • what you can say & do can flux (changing w/ time)
18
Q

Media Constraints: Economic

A 
(media all owned by major corporations)
CBS-Westinghouse
NBC- General Electric
ABC- Disney
CNN- Time Warner
FOX- NewsCorp (20th Century)
-ethical ?'s dealing w/ what they know:
ex) CBS smoking affects didn't present problems->looked bad when didn't just bc they owned part of it
19
Q

Effects: report or determine?

impressionistic, def? ex?

A

Impressionistic: news and media make America seem like war zone
ex: foreigner comes to U.S. listens to news sees US as war zone, humanity doesn’t make it on news

20
Q 
Effects: report or determine?
Engenders Ethnocentrism
"Bernie Sacked"
"The World Series Earthquake"
Tyndal Report
A 
Engenders Ethnocentrism (certain culture's fixated on their importance, America publicized all over the world)
"Bernie Sacked" (QB CLE fired most important story)
"The World Series Earthquake" (SF 50-60 killed, week long publicized more important than others)
Tyndal Report: 1989: 3733min 1996: 1838 min
-measures time spent on news around world rather than domestic
21
Q

Bias

journalists self-identify as? editors? radio?

A

Most media companies are owned by major corporations
-bias continues market based economy (their businesses)
Many journalists self-identify as liberal (left leaning) bc had college experience more exposed to world
Editors & publishers conservative bc have more to protect
Conservatives bias-talk radio (liberal couldn’t bc audience was taken)

22
Q

Imperviousness of Beliefs

do we take in new info or reject it ? why ?

A

Emotion overrides reason. Ppl search for “comfortable” info that “fits” w/ pre-existing beliefs & screen out or reject info w/ which they disagree

  • reportage that doesn’t fit w/ you doesn’t change their mind; just is rejected
  • seek out info that agrees with us
23
Q

Media’s Influence

one exception that’s influential?

A

media is not nearly as influential as most ppl w/ ONE exception

  • Media can be very influential in international/foreign affairs
    • bc we don’t have preconception notions on
    • easy to reject if telling story about in our backyard
24
Q

Blogging

Factual? Illuminating? Annoying Democratic?

A

F: not likely
I: Can be
A: Yes
D: Yes, but not done w/ professionalism

25
Q

Media monopolization

what does this mean? blogging affect? what does it do?

A

fewer companies are owning large media
blogging is a counter monopolization
puts a lot of power in the hands of a few ppl

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