Ch 6 Public Opinion & Political Socialization Flashcards

1
Q

Public Opinion

def?

A

what the ppl think about an issue or set of issues @ any given point in time
-like a picture which can change later on presenting how ppl feel @ time

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2
Q

Goal of Public Opinion

Polls, def?

A

interviews or surveys of a sample of citizens defining issues of concern to the public that shape administrative decisions

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3
Q

Goal of Public Opinion

polls, should candidates & politicians follow polls?

A

-want balance to pay attention to what ppl want & lead by what’s fair & constitutional

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4
Q

Public Considerations
“Straw Polls”
are straw polls bad? why?

A

straw polls=no value

  • unscientific bc they take a self-selected group & survey them about how they feel on an issue
    • not random sample -usually on internet (rate this..)
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5
Q

Public Considerations
“Straw Polls”
do different organizations mess with polls differently? what poll did Romney use?

A

different organizations poll differently causing bias like w/ Romney using push-polls

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6
Q

Public Considerations

Representative quality, goal?

A

Sampling to make sure it represents population

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7
Q

Public Considerations
Representative quality, what affects this?
(6)

A

time of day
presumption of telephones, cells, internet
-overcompensate for cellphones
trust in interviewer
intensity of issue
-willing to talk about uniforms rather than terrorism
size of sample
limited choice of answer/options
-now narrative interview, not just 2 choices

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8
Q

Content & Phrasing the questions

which polls do this on purpose?

A

often used in so-called Push-Polls

-polls that elicit a specific response (by wording)

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9
Q

Indicators to measure public opinion through polling (3)

A

Direction
Stability
Intensity

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10
Q

Indicators to measure public opinion through polling: Direction
def? ex?

A

proportion of public that hold a point of view

Ex) Americans are pro-DP

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11
Q

Indicators to measure public opinion through polling: Stability

A

how long a point of view is held; DP is considered stable bc it’s been the majority opinion for a long time
(never dropped below 50%)

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12
Q

Indicators to measure public opinion through polling: Intensity

A

depth of feeling (how important the issue is)

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13
Q

what is the problem with “exit” polls

A

biased, when asked, they want to say what’s popular

surveys taken @ site of election when leaving after polls

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14
Q

Political Socialization

what is it?

A

(how you came to this view on politics) (1st political memory?)

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15
Q

Political Socialization

factors that influence opinion formation (9)

A
The family (most influential)
The mass media
School & Peers
Impact of Events
Social Groups
-religion
-race
-gender
-region
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16
Q

The American Voter (Book)

what did this book define?

A

how politically sophisticated was the average American?

17
Q

The American Voter (Book)

what were some of the terms to define the average American on his knowledge of politics? (5)

A
Ideologue
Near Ideologue
Group Benefits
Nature of the Times
No Issue Content
18
Q

The American Voter (Book): Ideologue

A

spontaneous knowledge of candidates, issues, and political spectrum

19
Q

The American Voter (Book): Near Ideologue

A

can accurately define liberal v conservative perspectives (broader, not as elite)

20
Q

The American Voter (Book): Group Benefits

A

understands politics in relation to peer group &/or other personal/professional association
(political views built around ppl they were with, largest # in electoral college)

21
Q

The American Voter (Book): Nature of the Times

A

political orientation based on temporal experience
ex) Reagan? Graduated & it was great so he was great
(not sophisticated)

22
Q

The American Voter (Book): No Issue Content

A

utterly clueless about politics

23
Q

knowledge of politics correlates with what?

A

voting participation

24
Q

better democracy if everyone paid attention?

A

yes

25
Q

democratic experiment in America, has it been successful?

A

yes