Ch 6 Public Opinion & Political Socialization Flashcards
Public Opinion
def?
what the ppl think about an issue or set of issues @ any given point in time
-like a picture which can change later on presenting how ppl feel @ time
Goal of Public Opinion
Polls, def?
interviews or surveys of a sample of citizens defining issues of concern to the public that shape administrative decisions
Goal of Public Opinion
polls, should candidates & politicians follow polls?
-want balance to pay attention to what ppl want & lead by what’s fair & constitutional
Public Considerations
“Straw Polls”
are straw polls bad? why?
straw polls=no value
- unscientific bc they take a self-selected group & survey them about how they feel on an issue
- not random sample -usually on internet (rate this..)
Public Considerations
“Straw Polls”
do different organizations mess with polls differently? what poll did Romney use?
different organizations poll differently causing bias like w/ Romney using push-polls
Public Considerations
Representative quality, goal?
Sampling to make sure it represents population
Public Considerations
Representative quality, what affects this?
(6)
time of day
presumption of telephones, cells, internet
-overcompensate for cellphones
trust in interviewer
intensity of issue
-willing to talk about uniforms rather than terrorism
size of sample
limited choice of answer/options
-now narrative interview, not just 2 choices
Content & Phrasing the questions
which polls do this on purpose?
often used in so-called Push-Polls
-polls that elicit a specific response (by wording)
Indicators to measure public opinion through polling (3)
Direction
Stability
Intensity
Indicators to measure public opinion through polling: Direction
def? ex?
proportion of public that hold a point of view
Ex) Americans are pro-DP
Indicators to measure public opinion through polling: Stability
how long a point of view is held; DP is considered stable bc it’s been the majority opinion for a long time
(never dropped below 50%)
Indicators to measure public opinion through polling: Intensity
depth of feeling (how important the issue is)
what is the problem with “exit” polls
biased, when asked, they want to say what’s popular
surveys taken @ site of election when leaving after polls
Political Socialization
what is it?
(how you came to this view on politics) (1st political memory?)
Political Socialization
factors that influence opinion formation (9)
The family (most influential) The mass media School & Peers Impact of Events Social Groups -religion -race -gender -region