Ch 4 Flashcards
Attention
Ability to focus on specific objects, locations, or tasks
Selective Attention: Filter Metaphor (not literally a filter)
- Too Much information and cannot pay attention to it all
- Focusing one thing and ignoring the rest. Processing some information at the cost of other information
- Filter out information we don’t want to pay attention to
Divided Attention
When we try to simultaneously attend to multiple things
Data
Measure patterns of human performance (DVs, such as: accuracy, errors, speed) as we manipulate variables (IVs)
Selective Attention Therories
Filtering occurs in the steam of info processing when
Selective attention filtering happens….
- Early: Before information is processed for meaning (Broadbent’s bottleneck theory)
- Intermediate: Both early and later (Treisman’s attenuation theory)
- Late- After info processed for meaning (Mackay’s late selection theory)
Data
Test further prediction made by theories
Theory
Devise theories to explain the patterns of data
Theory
Refine/and/or replace theories based on tests
Dichotic Listening Task (1950)
Attended Side: Paying attention to
Unattended Side: Not paying attention to
Shadowing
Participants saying out loud what they are hearing
Results of the Unattended Side
Participants couldn’t recall what the content was
Sensory
Participants did notice:
- voice vs. noise
- male vs. female voice (low vs. high)
Semantic
Participants did not notice:
- English vs. foreign language
- Played backwards
Basic sensory physical characteristics are processed from both sides, but meaning is only processed from the side attended to
Broadbent’s Theory of Early Selection
Input -> Attended ear, Unattended ear, -> Sensory Processing/Memory -> Selective Filter (based on physical properties -> processing for meaning -> STM/WM ->LTM or -> Response
Dear Aunt Jane Study (1960)
Attended Side
Unattended Side
Dear Aunt Jane Study (1960)
Attended Side: This side of the ear you hear a word number word number
Unattended Side: This side you hear a number word number word
Dear Aunt Jane Results
Participants’ attention jumped back and forth between the two ears without them realizing it. This means there was some processing of the meaning on the supposedly unattended side, in contrast to the early selection model