Ch. 30 Marketing

Question 1

Of the 4 P’s of marketing what does the following fall under?
Public relations, publicity, direction marketing…

*(plan is not one of the 4 P’s)

Answer 1

Promotion

Question 2

What are 3 elements of demographics? Is budget one of them?

Answer 2

No, budget is not!

Age, income, education

Question 3

What is the most valuable asset to any business?

Answer 3

Customers

Question 4

To whom is the Who in the phrase, Who, What, and Where?

Answer 4

The Target Market

Question 5

What is the primary reason for a public relations campaign?

Answer 5

Generating positive publicity

Question 6

What is the definition of a sales promotion?

Answer 6

A marketing strategy aimed at drawing attention to the products and services with the goal of increasing the volume of business.

Question 7

What are the 5 primary objectives when considering marketing skin care?

Answer 7

1. Create an on going interest in standard offerings

2. Encourage repeat business 3. Fill in slow periods 4. Promote new services and products 5. Increase retail sales

Question 8

What does the Federal Trade Commission (FTC) do?

Answer 8

The primary agency that regulates all business conduct, overseeing such important business functions as patent and trademark laws and privacy.

Question 9

What are the 4 P’s of marketing?

Answer 9

1. Product
2. Price
3. Promotion
4. Place