Ch 2 Flashcards
social cognition
the study of how people think about the social world and make decisions about socially relevant events
cognitive misers:
the idea that people look for ways to conserve cognitive energy; they do that by attempting to adopt strategies that simplify complex problems
evolutionary psychology
the brain is an organ that has been shaped and
programmed by evolution, adapted to challenges that faced our biological hunter-gatherer ancestors in their foraging way of life for hundreds of thousands of years
bias blind spot
the belief that we are more objective and less biased than most other people
confirmation bias
a tendency to seek confirmation of initial impressions or beliefs
Egocentric Bias
We tend to place ourselves in the center of our own universes. The egocentric bias can lead us to uncritically accept flattery and falsehoods.
spotlight effect
People feel as though the social spotlight shines
more brightly on them than it actually does
the cloak of invisibility illusion
we also feel that we notice and observe others more than they notice and observe us
Barnum Effect
P.T. Barnum is credited with saying, “There’s
a sucker born every minute,” and his name now applies to a common psychological phenomenon. The Barnum Effect refers to the fact that when people are given vague, all-purpose descriptions of themselves that could
apply to almost anyone, they usually say “Incredible! That’s me exactly!” This effect helps explain why so many people mistakenly believe in the accuracy of astrology, fortune telling, and even some pop-psych personality
tests.
negativity bias
A curious feature of the evolved
human mind is that it is oriented toward negativity: We tend to focus more on potential threats than blessings, a tendency often called the negativity bias.
loss aversion
a phenomenon where, when given a choice, people are more likely to try to avoid loss than to try to achieve gains
The Mind’s Two Thinking Systems
Automatic processing and controlled processing.
Automatic processing
the unconscious (implicit) and involuntary operations that guide most of our behavior: well-learned associations or routines that our mental systems perform effortlessly, without awareness.
Controlled processing
the conscious (explicit) effort we make in dealing with novel problems, such as learning to drive, solving complex math problems, trying to remember the name of a movie, or answering a question like “Why do you love your boyfriend? Because controlled processing demands more time, focus, effort, and energy than automatic thinking, it is prone to fatigue and distraction, and therefore we are attracted to shortcuts.
default mode network
a set of interacting brain regions that are active when not directed to a task or focused on the outside world. This network is also active when we’re explicitly thinking about people. That is why, when our minds wander, they typically wander to social matters: plans we’re making with friends, memories of loved ones, conflicts with a partner, sexual fantasies about all kinds of people, or problems caused by other people.