Ch 1: introduction to rhetoric Flashcards
rhetoric: often viewed in a negative light, however it is merely the “art of
persuasion
aristotle’s definition of rhetoric: “the faculty of observing in any given case the
available means of persuasion”
those who use rhetoric are targeting a
specific audience
the audience is the group that
hears or reads a text
text: a cultural work that
can be investigated
occasion refers to the … in which a text was presented
time and location
occasion is related to …
context
occasion is the “…, …, .., and … surrounding the text”
circumstances; atmosphere; attitudes; events
texts have a purpose which is what the author
intends for the audience to receive from the text
rhetoric involves the establishment of a relationship between
speaker, audience, and subject
aristotelian triangle explains the relationship between
speaker, audience, and subject
speaker:
creator of a test
the role that the speaker assumes as he/she is delievering a speech is the
persona
subject: topic being
discussed (not purpose)
SOAPSTone is an acronym that represents factors that are to be considered when
analyzing the rhetorical situation of a text
S:
subject
O:
occasion
A:
audience