Ch 1: introduction to rhetoric Flashcards
rhetoric: often viewed in a negative light, however it is merely the “art of
persuasion
aristotle’s definition of rhetoric: “the faculty of observing in any given case the
available means of persuasion”
those who use rhetoric are targeting a
specific audience
the audience is the group that
hears or reads a text
text: a cultural work that
can be investigated
occasion refers to the … in which a text was presented
time and location
occasion is related to …
context
occasion is the “…, …, .., and … surrounding the text”
circumstances; atmosphere; attitudes; events
texts have a purpose which is what the author
intends for the audience to receive from the text
rhetoric involves the establishment of a relationship between
speaker, audience, and subject
aristotelian triangle explains the relationship between
speaker, audience, and subject
speaker:
creator of a test
the role that the speaker assumes as he/she is delievering a speech is the
persona
subject: topic being
discussed (not purpose)
SOAPSTone is an acronym that represents factors that are to be considered when
analyzing the rhetorical situation of a text
S:
subject
O:
occasion
A:
audience
P:
purpose
S:
spekaer
rhetorical appeals:
ethos, logos, pathos
ethos is employed to establish
credibility
ethos encourages audience to
trust the spekaer
appeals to ethos incorporates the establishment of
common ground
reputations are influential in regards to
appeals to ehtos
ethos can also be established through:
expertise, knowledge, experience, sincerity
automatic ethos:
automatically brings ethos to the rhetorical situation
logos refers to the utilization of logic in the form of
examples, facts, statistics, etc.
creating a logical argument often involves defining the terms of the … and identifying connections such as ..
argument; causality
counterargument:
opposing argument
counterarguments can be anticipated and addressed to
appeal to logos
concession: acknowledging a
counterargument
refutation: … counterargument
repudiates
concession and refutation appeal to logos by demonstrating that you understand a viewpoint …, you’ve …, and you …
other than your own; thought through other evidence; stand by your view
pathos: appeals to the audiences “…, …, .., and …, on the one hand, or … and …, on the other”
emotions; values; desires; hopes; fears; prejudices
pathos is .. and …
propagandistic; polemical
propagandistic:
relating to propaganda
polemical:
controversial, hostile
pathos involves use fo
anecdotes, imagery, and figurative language
connotation: meaning …
behind a word
images can evoke … from the audience
significant emotional responses
utilizing humor can make the audience more … including ideas that are …
receptive to a new idea; contrary to the beliefs of the audience
visuals frequently present
argumens
visuals can be analyzed using
SOAPSTone
there can be appeals to …. in visuals
ethos, logos, and/or pathos