Ch 1: introduction to rhetoric Flashcards

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1
Q

rhetoric: often viewed in a negative light, however it is merely the “art of

A

persuasion

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2
Q

aristotle’s definition of rhetoric: “the faculty of observing in any given case the

A

available means of persuasion”

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3
Q

those who use rhetoric are targeting a

A

specific audience

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4
Q

the audience is the group that

A

hears or reads a text

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5
Q

text: a cultural work that

A

can be investigated

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6
Q

occasion refers to the … in which a text was presented

A

time and location

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7
Q

occasion is related to …

A

context

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8
Q

occasion is the “…, …, .., and … surrounding the text”

A

circumstances; atmosphere; attitudes; events

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9
Q

texts have a purpose which is what the author

A

intends for the audience to receive from the text

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10
Q

rhetoric involves the establishment of a relationship between

A

speaker, audience, and subject

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11
Q

aristotelian triangle explains the relationship between

A

speaker, audience, and subject

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12
Q

speaker:

A

creator of a test

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13
Q

the role that the speaker assumes as he/she is delievering a speech is the

A

persona

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14
Q

subject: topic being

A

discussed (not purpose)

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15
Q

SOAPSTone is an acronym that represents factors that are to be considered when

A

analyzing the rhetorical situation of a text

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16
Q

S:

A

subject

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17
Q

O:

A

occasion

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18
Q

A:

A

audience

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19
Q

P:

A

purpose

20
Q

S:

A

spekaer

21
Q

rhetorical appeals:

A

ethos, logos, pathos

22
Q

ethos is employed to establish

A

credibility

23
Q

ethos encourages audience to

A

trust the spekaer

24
Q

appeals to ethos incorporates the establishment of

A

common ground

25
Q

reputations are influential in regards to

A

appeals to ehtos

26
Q

ethos can also be established through:

A

expertise, knowledge, experience, sincerity

27
Q

automatic ethos:

A

automatically brings ethos to the rhetorical situation

28
Q

logos refers to the utilization of logic in the form of

A

examples, facts, statistics, etc.

29
Q

creating a logical argument often involves defining the terms of the … and identifying connections such as ..

A

argument; causality

30
Q

counterargument:

A

opposing argument

31
Q

counterarguments can be anticipated and addressed to

A

appeal to logos

32
Q

concession: acknowledging a

A

counterargument

33
Q

refutation: … counterargument

A

repudiates

34
Q

concession and refutation appeal to logos by demonstrating that you understand a viewpoint …, you’ve …, and you …

A

other than your own; thought through other evidence; stand by your view

35
Q

pathos: appeals to the audiences “…, …, .., and …, on the one hand, or … and …, on the other”

A

emotions; values; desires; hopes; fears; prejudices

36
Q

pathos is .. and …

A

propagandistic; polemical

37
Q

propagandistic:

A

relating to propaganda

38
Q

polemical:

A

controversial, hostile

39
Q

pathos involves use fo

A

anecdotes, imagery, and figurative language

40
Q

connotation: meaning …

A

behind a word

41
Q

images can evoke … from the audience

A

significant emotional responses

42
Q

utilizing humor can make the audience more … including ideas that are …

A

receptive to a new idea; contrary to the beliefs of the audience

43
Q

visuals frequently present

A

argumens

44
Q

visuals can be analyzed using

A

SOAPSTone

45
Q

there can be appeals to …. in visuals

A

ethos, logos, and/or pathos