CE8 H7 Flashcards
What are the four different market entry strategy levels?
- Direct investment strategy
- Co-operative
- Contractual Exporting
- Exporting
What are two examples of contractual exporting strategy?
Management contracts and Licensing
What are two examples of a direct investment strategy?
Company acquisition and Wholly owned subsidiary
What entry method causes the highest risk but gives you the most control?
Direct investment strategy
What entry method causes the lowest risks but gives you the least control?
Direct exporting
What is a good explanation for an export management company (EMC)?
A specialized company who acts as the export department for a range of companies
What is a good example of Piggybacking?
An established international distribution network for one manufacturer used to carry products for another
What does it take to carry out direct exporting?
Commitment of the firm’s management and an approach emphasizing the skills base
What is a typical reason to start a strategic alliance?
If you have insufficient resources but you desire a quick pace of innovation