CE8 H4 Flashcards
What is the meaning of ‘incipient market’?
Not a market yet, but trends and conditions that point toward a future need are identified
Which three types of markets can be distinguished in terms of potential to export?
Existing markets, latent markets and incipient markets
What type of product has no significant advantages over those already on offer in a certain market?
Competitive product
What would happen if you would introduce a competitive product to an existing market?
‘Me too’ little advantage
What would happen if you would introduce a competitive product to an incipient market?
Possible long-term advantage
What does MABA stand for?
Market Attractiveness and Business Attractiveness
What could be a reason to use a MABA analysis?
To know in which country to invest in
Name three factors that can identify opportunities in another country
- Accessibility
- Profitability
- Market size
Name three types of market opportunities
- Existing markets
- latent markets
- incipient markets
Name three types of competitive products
- Competitive product
- Improved product
- Breakthrough product
Explain the use of the MABA model
This model shows the market attractiveness and the competitiveness of a certain company or country
