CE8 H5 Flashcards
1
Q
Where does SME stand for?
A
Small and medium sized enterprise
2
Q
What is the maximum number of employees working for a SME?
A
250
3
Q
Where does MNE stand for?
A
Multinational enterprise
4
Q
What is a typical business for SME’s?
A
Wholesale and retail
5
Q
What is a typical barrier to internationalization?
A
Inability to contact overseas customers including finding the right partner
6
Q
In case of a niche marketing, on what must firms concentrate rather than market share?
A
Profit
7
Q
What factor is an advantage of outsourcing?
A
Economies of scale of suppliers
8
Q
What growth strategy of Ansoff is the most sustainable?
A
Diversification
