CE8 H3 Flashcards
1
Q
Which three items best summarize the concept of culture?
A
Beliefs, values and customs
2
Q
What are two ways to analyse culture in marketing?
A
Hall’s context values and Hofstede’s dimensions
3
Q
Which factor within the international environment increases the challenge of international marketing substantially?
A
Technology and Material Culture
4
Q
Which describes masculine cultures, in the differences between gender roles, best?
A
They are more dramatic and less fluid than in feminine cultures
5
Q
What do people tend to be in cultures with high uncertainty avoidance?
A
Emotional
6
Q
What country is known for a typically Low-context culture?
A
Germany
7
Q
What country is known for a typically High-context culture?
A
China
